It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
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Related quotes
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
quote by David Ogilvy
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
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Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
quote by Andrea Jung
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
quote by David Ogilvy
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
quote by Christopher Lasch
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If a product is more expensive than another one, and more sustainable in ecology, consumers will not buy it.
quote by Jean Claude
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Me, I'm dishonest, and you can always trust a dishonest man to be dishonest. Honestly, it's the honest ones you have to watch out for.
quote by Johnny Depp
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American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.
quote by Dave Barry
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Marketing
Fruitful marketing strategy
Is crucial for any industry
And service-provider
Everyone loves beautiful thing
So the packaging of products
Must be eye-catching
Advertisement
Should be in such an way
So that the potential consumers
Are attracted
To the product or service
Quality of the product or service
Should be of international standard
So that it can survive
In the competition
Of open market economy
In this way
An industry or service-provider
Can become successful
poem by Asif Andalib
Submitted by Poetry Lover
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Advertising doesn't create a product advantage. It can only convey it.
quote by William Bernbach
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
quote by Leo Burnett
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Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
quote by Will Rogers
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Secret Agent Man
You know I live a life of danger
For the fbi
Keeping tabs on our nation
On the land, on the sea, in the sky
But every single night
Before I go to bed
I get down on my knees
And thank god
Im a secret agent man
* secret agent man
Secret agent man
Theyve given me a number
But theyve taken way my name
I got one hell of a job to perform
For the u. s. of a.
Got the responsibility
Of our nations top security
But every night and day
I salute the flag and say
Thank you jesus
Cause im, Im a secret agent man
( * repeat)
You know they got me doin this
Doin that
And a little bit of something else
Fighting cavities of evil
Safe-guarding americas health
But not an afternoon pass
I dont get up off my ass
Thank you god
Cause im, Im a secret agent man
( * repeat 2 times)
Cause Im a secret agent man
song performed by by Devo
Submitted by Lucian Velea
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
quote by David Ogilvy
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