Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
quote by Christopher Lasch
Submitted by Lucian Velea
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
quote by Rosser Reeves
Submitted by Lucian Velea
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
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History shows that where ethics and economics come in conflict, victory is always with economics. Vested interests have never been known to have willingly divested themselves unless there was sufficient force to compel them.
quote by B.R. Ambedkar
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
quote by David Ogilvy
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
quote by David Ogilvy
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Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
quote by Rob Glaser
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Imports create competition and keep domestic industry more responsive to consumers. In the United States, we import everything consumers want. So why not pharmaceuticals?
quote by Chuck Grassley
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After graduating in engineering I went to the University of Kansas to get an MA in economics as a vehicle for allowing me to decide if I wanted to continue in economics.
quote by Vernon L. Smith
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My job was to teach the whole corpus of economic theory, but there were two subjects in which I was especially interested, namely, the economics of mass unemployment and international economics.
quote by James Meade
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Whether the medium is ready for consumers is better judged by those consumers. I sometimes read online - but not often. The stigma is attached to pay scales. Much online publication is no pay or small pay.
quote by Gene Wolfe
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It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.
quote by Kin Hubbard
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The animals that depend on instinct have an inherent knowledge of the laws of economics and of how to apply them; Man, with his powers of reason, has reduced economics to the level of a farce which is at once funnier and more tragic than Tobacco Road.
quote by James Thurber
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In times of peace, the war party insists on making preparation for war. As soon as prepared for, it insists on making war.
quote by Robert M. La Follette
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The force of the advertising word and image dwarfs the power of other literature in the 20th century.
quote by Daniel J. Boorstin
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While American taxes pay for much of the research and development that goes into creating the new, life-saving drugs, American consumers continue to subsidize the cost of the drugs for consumers across the world.
quote by Michael K. Simpson
Submitted by Lucian Velea
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