Word of mouth is the best medium of all.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

Our job is to bring the dead facts to life.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

In communications, familiarity breeds apathy.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

The most powerful element in advertising is the truth.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

Today's smartest advertising style is tomorrow's corn.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

In advertising not to be different is virtually suicidal.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

I warn you against believing that advertising is a science.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

If your advertising goes unnoticed, everything else is academic.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

Properly practiced creativity can make one ad do the work of ten.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!

Advertising doesn't create a product advantage. It can only convey it.

quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!