What really decides consumers to buy or not to buy is the content of your advertising, not its form.
quote by David Ogilvy
Submitted by Lucian Velea
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Related quotes
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
Submitted by Lucian Velea
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Submitted by Lucian Velea
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
Submitted by Lucian Velea
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Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
quote by Christopher Lasch
Submitted by Lucian Velea
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
Submitted by Lucian Velea
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
quote by David Ogilvy
Submitted by Lucian Velea
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Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
quote by Rob Glaser
Submitted by Lucian Velea
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Imports create competition and keep domestic industry more responsive to consumers. In the United States, we import everything consumers want. So why not pharmaceuticals?
quote by Chuck Grassley
Submitted by Lucian Velea
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Well, I think the best form would be to put money directly in the pockets of consumers.
quote by Franklin Raines
Submitted by Lucian Velea
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An executive is a person who always decides sometimes he decides correctly, but he always decides.
quote by John H. Patterson
Submitted by Lucian Velea
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An executive is a person who always decides; sometimes he decides correctly, but he always decides.
quote by John H. Patterson
Submitted by Lucian Velea
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He Decides
Cant you hear them whispering
Around you all the time
Cant you tell the difference between
Things when youre in love
I hear your voice is trembling
Everytime when hes around
Your detached engagements
In the things I say means love, oh
He decides whether you should smile
Whether you should cry
Whether you should be happy
He decides whether you should smile
Whether you should cry
Whether you should be sad
If he doesnt love you
Youre afraid that you cant go on
Living without loving
Never makes a person strong, no
If he really loves you
Let him show you that instead
I will be here with you
cause I know that youre afraid of love
He decides whether you should smile
Whether you should cry
Whether you should be happy
He decides whether you should smile
Whether you should cry
Whether you should be sad
Youll never change my mind my friend
Dont let that feeling go
This love might change your world around
In time youll have to know, oh yeah
Whether you should go
Oh yeah
He decides whether you should smile
Whether you should cry
Whether you should be happy
He decides whether you should smile
Whether you should cry
Whether you should be sad
Whether you should be happy
Whether you should cry
Whether you should be happy
He decides
Whether you
I know that
He decides
song performed by by Ace Of Base
Submitted by Lucian Velea
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Whether the medium is ready for consumers is better judged by those consumers. I sometimes read online - but not often. The stigma is attached to pay scales. Much online publication is no pay or small pay.
quote by Gene Wolfe
Submitted by Lucian Velea
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Advertising is the greatest art form of the 20th century.
quote by Marshall McLuhan
Submitted by Lucian Velea
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I do not regard advertising as entertainment or an art form, but as a medium of information.
quote by David Ogilvy
Submitted by Lucian Velea
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News represents another form of advertising, not liberal propaganda.
quote by Christopher Lasch
Submitted by Lucian Velea
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While American taxes pay for much of the research and development that goes into creating the new, life-saving drugs, American consumers continue to subsidize the cost of the drugs for consumers across the world.
quote by Michael K. Simpson
Submitted by Lucian Velea
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
Submitted by Lucian Velea
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