The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
quote by Leo Burnett
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Related quotes
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
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Whatever is right can be achieved through the irresistible power of awakened and informed public opinion. Our object, therefore, is not to enquire whether a thing can be done, but whether it ought to be done, to so exert the forces of publicity that public opinion will compel it be done.
quote by William Randolph Hearst
Submitted by Veronica Serbanoiu
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Un-believable Situations
Un-believable situations,
Leave a lump in a throat.
And those,
Un-believable situations...
Can leave a weight on shoulders,
Whether one is young on older.
No matter who's brave or bold.
Stricken with heat or fever,
No matter who's brave or bold.
Those un-believable situations,
Can warm a heart...
Or turn it cold.
Few are prepared for what they can not see.
When surprised by situations.
Many choke up and can not breathe,
When confronted by situations...
Shocking and unbelieved.
Stricken with heat or fever,
No matter who's brave or bold.
Those un-believable situations,
Can warm a heart...
Or turn it cold.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
poem by Lawrence S. Pertillar
Submitted by Poetry Lover
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
Submitted by Lucian Velea
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Advertising doesn't create a product advantage. It can only convey it.
quote by William Bernbach
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In my opinion, fun is what makes advertising successful.
quote by Leo Bogart
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
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Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
quote by Will Rogers
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
quote by David Ogilvy
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
quote by David Ogilvy
Submitted by Lucian Velea
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The Greatest Thing
Everyone stopped when she walked into the room
Isnt this the greatest thing
Everyone own up but nobody could touch her
Isnt this the greatest thing
Punch the clock keep boxing clever
Youll be young enough for ever
Isnt this the greatest thing
Isnt this the greatest thing
I heard some new confection
Said we cant afford to feel affection
And its the lastest thing
In and out of matrimony
Never once removed the sony
cos its a status thing
So girls like that above described
Are not to be so easily bribed
With a white frock and a ring
Punch the clock and in time youll get pulled apart
If youre married on paper and not in your heart
But I wont be told that life with the one you love is sordid
Just because some authority says you cant afford it
Since nights were long and days were olden
Woman to man has been beholden
But since then times have been changing
She sends back his tribute of a rose
And says this ring is better suited for the nose
Hes always fingering
I punch the clock and its ok
I know a girl who takes my breath away
And its the greatest
And its the greatest thing
song performed by by Elvis Costello
Submitted by Lucian Velea
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I had a vision how it should sound and I put all my knowledge into this product and it is a fantastic product. People still tell me that I have the best musical thing there.
quote by Miroslav Vitous
Submitted by Lucian Velea
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Do not kill your conscience
What makes you think?
Everybody should like you
The greatest of the greats
Were hated by some one
They kept on
Pursuing there good work
Achieved their goal
Now are remembered
By each and every soul
Why not you
Keep doing your best
Do not
Kill your conscience
Do some thing
Simply to please
Somebody
21-02-2012
215-126-02-12
poem by Nirantar Dr.Rajendra Tela
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Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
quote by Jean Baudrillard
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Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak.
quote by Kevin Kelly
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
quote by David Ogilvy
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Advertising is the greatest art form of the 20th century.
quote by Marshall McLuhan
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