I like the Gap ad, the khaki one. I liked that.
It's hard to build a brand, competitively, and tell people what you do as well.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
If you really think about it, when watching television, you have product placement all the time.
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
The team architecture means setting up an organization that helps people produce that great work in teams.