Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
Related quotes
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
Submitted by Lucian Velea
Vote! | Copy!
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
quote by Peter Drucker
Submitted by Lucian Velea
Vote! | Copy!
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
Submitted by Lucian Velea
Vote! | Copy!
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
In advertising, sex sells. But only if you're selling sex.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
quote by Peter Drucker
Submitted by Lucian Velea
Vote! | Copy!
Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.
quote by William Seward Burroughs
Submitted by Lucian Velea
Vote! | Copy!
Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.
quote by William S. Burroughs
Submitted by Lucian Velea
Vote! | Copy!
We're obviously going to spend a lot in marketing because we think the product sells itself.
quote by Jim Allchin
Submitted by Lucian Velea
Vote! | Copy!
Fundamental of Liar Chapter XCVI: Fear
I don’t afraid of being old, I’m only afraid of being weak
I don’t afraid of being ugly, I’m only afraid of being useless
I don’t afraid of being nameless, I’m only afraid of being not loved
I don’t afraid of being lost, I’m only afraid of being blind
I don’t afraid of being dumb, I’m only afraid of being hopeless
I don’t afraid of being poor, I’m only afraid of being ungrateful
I don’t afraid of being loser, I’m only afraid of being coward
I don’t afraid of being bound, I’m only afraid of being fake
I don’t afraid of being wrong, I’m only afraid of being oblivious
I don’t afraid of being suffered, I’m only afraid of being surrender
I don’t afraid of being alone, I’m only afraid of being bored
I don't afraid of being loss, I'm only afraid of being lied
poem by Maria Sudibyo
Submitted by Poetry Lover
Vote! | Copy!
Steal Away
And when the day is done
Ill find you woman, and run,
Dont ask no question.
And you wont get no lies,
And if you steal away,
Ill be your only lover.
And I will love you till the day that I die.
And if you steal away,
Ill turn your night into day
And get you crying like a dog for a bone.
And if you say you will,
Ill be your only lover.
And if youre good,
Ill never leave you alone.
Now, woman, dont be shy,
I see that look in your eye,
A little snake-bite wont do nobody wrong.
And if you shake what you got
Ill be your only lover,
And Ill be howling for you all night long.
(solo)
Steal away, steal away,
Steal away, steal away.
And if you steal away,
Ill turn your night into day
Dont ask no question,
And you wont get no lies.
And if you say you will,
Ill be your only lover.
And I will love you
til the day that I die.
song performed by by Whitesnake
Submitted by Lucian Velea
Vote! | Copy!
A good advertisement is one which sells the product without drawing attention to itself.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
Advertising doesn't create a product advantage. It can only convey it.
quote by William Bernbach
Submitted by Lucian Velea
Vote! | Copy!
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
quote by Peter Drucker
Submitted by Lucian Velea
Vote! | Copy!
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
quote by Leo Burnett
Submitted by Lucian Velea
Vote! | Copy!
Do Not Steal
Do not steal another’s name;
Do not steal your neighbor’s fame;
Do not steal next person’s house;
Do not steal someone’s spouse.
Do not steal one’s money;
Do not steal someone’s honey;
Do not steal other’s labor;
Do not steal things from neighbor.
Do not steal another’s job;
Do not steal from poorer mob;
Do not steal next man’s limelight;
Do not steal another’s might.
Do not steal another’s health;
Do not steal your neighbor’s wealth.
Do not steal next person’s praise;
Do not steal from human race.
Copyright by Dr John Celes 3-20-2008
poem by John Celes
Submitted by Poetry Lover
Vote! | Copy!
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!