The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Marketing

Fruitful marketing strategy
Is crucial for any industry
And service-provider

Everyone loves beautiful thing
So the packaging of products
Must be eye-catching

Advertisement
Should be in such an way
So that the potential consumers
Are attracted
To the product or service

Quality of the product or service
Should be of international standard
So that it can survive
In the competition
Of open market economy

In this way
An industry or service-provider
Can become successful

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Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

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We're obviously going to spend a lot in marketing because we think the product sells itself.

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Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

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That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

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At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.

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Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

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What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

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We will ensure that associates continue to possess unsurpassed product knowledge and maintain their dedication to customer service and respect for their colleagues and for the communities in which they work and live.

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Perform to become a monk and yogi

We perform our duties
Assigned to us
More often than not
Either with anxiety or expectation
Over the rewards or otherwise
Of the product
This ends up with
Either not meeting the requirements
Of the beneficiaries or customers
Or in presenting them with a product
That is beyond their expectations
Both ways
The beneficiary or customer
Accepts the product of our efforts
With a certain bit of reluctance

Krishna talks about a performer
Who performs for the sake of
Performing only
With no anxiety or expectation
On the rewards or otherwise
Of the performance

He says such a performer can also be called
A monk, who, in fact, renounced all
Result-oriented action
And he is also a yogi
Well focused and involved
In what is being performed

Krishna further adds such a person
Should not be categorized as the one
With no fire of desire
For innovation, improvement and
Envisioning and for developing
Systems that will prevent possible
Deviations from the product quality

Such a performer
Should also be not categorized as the one
With no sensitivity
And reacting sense to
Take corrective actions
With regard to process flow
In case a beneficiary or customer comes up
With a complaint on the product
For its non performance
And for its non-conforming to
Specifications desired by him or her

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Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?

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As far as the customer is concerned, the interface is the product.

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Marketing is what you do when your product is no good.

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Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.

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William S. Burroughs

Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.

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There's nothing remotely interesting to me about marketing music as a product.

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A good advertisement is one which sells the product without drawing attention to itself.

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Peace Sells... But Who's Buying? (live)

What do you mean, "I don't believe in God"?
I talk to him every day.
What do you mean, "I don't support your system"?
I go to court when I have to.
What do you mean, "I can't get to work on time"?
I got nothing better to do
And, what do you mean, "I don't pay my bills"?
Why do you think I'm broke? Huh?
If there's a new way,
I'll be the first in line.
But, it better work this time.
What do you mean, "I hurt your feelings"?
I didn't know you had any feelings.
What do you mean, "I ain't kind"?
I'm just not your kind.
What do you mean, "I couldn't be president,
Of the United States of America"?
Tell me something, it's still "We the people", right?
If there's a new way
I'll be the first in line,
But, it better work this time.
Can you put a price on peace?
Peace,
Peace sells...,
Peace,
Peace sells...,
Peace sells...,but who's buying?
Peace sells...,but who's buying?
Peace sells...,but who's buying?
Peace sells...,but who's buying?
No, peace sells

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

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