If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
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Related quotes
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
quote by Morris Hite
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
Submitted by Lucian Velea
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
Submitted by Lucian Velea
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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
quote by Leo Burnett
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Creativity is an advertising agency's most valuable asset, because it is the rarest.
quote by Jef I. Richards
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards
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Chess is the most elaborate waste of human intelligence outside of an advertising agency.
quote by Raymond Chandler
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
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Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
quote by Raymond Chandler
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)
Submitted by Lucian Velea
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The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
quote by Fred Allen
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
quote by Morris Hite
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