Advertising generally works to reinforce consumer trends rather than to initiate them.
quote by Michael Schudson
Submitted by Lucian Velea
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Related quotes
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
Submitted by Lucian Velea
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
quote by David Ogilvy
Submitted by Lucian Velea
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I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.
quote by Jim Cantalupo
Submitted by Lucian Velea
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
quote by Ellen Willis
Submitted by Lucian Velea
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Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
quote by Antonio Perez
Submitted by Lucian Velea
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It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
quote by Robert Iger
Submitted by Lucian Velea
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
quote by William Bernbach
Submitted by Lucian Velea
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I'm generally a very pragmatic person: that which works, works.
quote by Linus Torvalds
Submitted by Lucian Velea
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But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
quote by Jim Cantalupo
Submitted by Lucian Velea
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Art-I-Ficial
I know I'm artificial
But don't put the blame on me
I was reared with appliances
In a consumer society
When I put on my make-up
The pretty little mask not me
That's the way a girl should be
In a consumer society
My existence is illusive
The kind that is supported
By mechanical resources
By existence is illusive
The kind that is supported
By mechanical resources
I wanna be instamatic
I wanna be a frozen pea
I wanna be dehydrated
In a consumer society
In a consumer society
In a consumer society
song performed by by X-Ray Spex
Submitted by Lucian Velea
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Follow sound business trends, not fashion trends.
quote by Janice Dickinson
Submitted by Lucian Velea
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Don't follow trends, start trends.
quote by Frank Capra
Submitted by Veronica Serbanoiu
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Well, the common enemy in North America is the Western consumer. The consumer has driven oil up to $50 a barrel so we have to have these wars. I think it's incumbent upon us to.
quote by Dan Aykroyd
Submitted by Lucian Velea
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Only A Few May Know How To Turn On The Lights
How can someone be responsible,
For creating new concepts...
And beginning fresh trends.
Without one word mentioned,
Giving credit to them.
How could entire industries exist.
Or unities of communities thrive successfully...
With good intentions.
If people who initiate these foundations,
Aren't given some attention!
'You know what is said about stolen ideas? '
~No.
No I don't.~
'Anyone can steal an idea.
But a valued thought process...
Is obvious in its progress.
Anyone can build a building.
But only a few may know how to turn on the lights!
And keep them on.'
poem by Lawrence S. Pertillar
Submitted by Poetry Lover
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When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
quote by Jerry Brown
Submitted by Lucian Velea
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I am one of the writers who wish to create serious works of literature which dissociate themselves from those novels which are mere reflections of the vast consumer cultures of Tokyo and the subcultures of the world at large.
quote by Kenzaburo Oe
Submitted by Veronica Serbanoiu
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Luck, like a Russian car, generally only works if you push it.
Until the 20th century it was generally assumed that a writer had said what he had to say in his works.
quote by John Updike
Submitted by Lucian Velea
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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