Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
quote by William Bernbach
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There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
quote by Leo Burnett
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Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
quote by John O'Toole
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Used Car Sales People
With the gift of the gab they would talk their way out of hell
These used car sales people they know how to sell
On their selling ability their jobs are at stake
The more cars they do sell the more commission they do make
On any deals they clinch they have never lost
And your trust on such people can come at a cost
The more cars they sell the more money they get paid
A hard job to succeed in the used car trade,
Shy and sensitive used car sales people one might say are rare
To sell one a car no effort they do spare
They have to sell cars or their boss them will fire
And other used car yard owners as car sales people them will not hire
The more cars they sell the greater is their pay
So to sell you a car they try every which way.
poem by Francis Duggan
Submitted by Poetry Lover
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When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
quote by Jerry Brown
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Sell Me A Coat
La la la la la la la la la la la la la
A winters day, a bitter snowflake on my face
My summer girl takes little backward steps away
Jack frost took her hand and left me, jack frost aint so cool
Sell me a coat with buttons of silver
Sell me a coat thats red or gold
Sell me a coat with little patch pockets
Sell me a coat cause I feel cold
And when she smiles, the ice forgets to melt away
Not like before, her smile was warming yesterday
See the trees like silver candy, feel my icy hand
Sell me a coat with buttons of silver
Sell me a coat thats red or gold
Sell me a coat with little patch pockets
Sell me a coat cause I feel cold
See my eyes, my window pane
See my tears like gentle rain
Thats the memory of a summer day
Sell me a coat with buttons of silver
Sell me a coat thats red or gold
Sell me a coat with little patch pockets
Sell me a coat cause I feel cold
Sell me a coat with buttons of silver
Sell me a coat thats red or gold
Sell me a coat with little patch pockets
Sell me a coat cause I feel cold
La la la la la la
song performed by by David Bowie
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When you sell a man a book, you don't sell him 12 ounces of paper and ink and glue - you sell him a whole new life.
quote by Christopher Morley
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Commerciality
Fire sign, indicate luminous pornography
Heliograph and morse photography
Signal ad, signal ad, signal ad
Commerciality, commerciality, commerciality
Coherent, match and blazing cuneiform wide open
Sales pitch, high pitch, noise
Brakes too soft to burn, envisage this
Signal ad, signal ad, signal ad
Commerciality, commerciality, commerciality
Package, carton, package and carton, sell and package and carton
Sell and package and carton, sell and package and carton
Sell, package and sell, package
Just revitalize, revitalize, revitalize, whats this now?
Commerciality, commerciality, commerciality, commerciality
Sell and revitali-, vitalize and home pride
From tractors to tea-bags, from here to eternity, oh god, help me
Commerciality, commerciality, commerciality, commerciality, commerciality
Commerciality, commerciality, commerciality, commerciality, commerciality
Signal ad, signal ad, signal ad
Commerciality, commerciality, commerciality
song performed by by Xtc
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Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.
quote by William Seward Burroughs
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Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.
quote by William S. Burroughs
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I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
quote by Debbi Fields
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Ninety-nine percent of advertising doesn't sell much of anything.
quote by David Ogilvy
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In our factory, we make lipstick. In our advertising, we sell hope.
quote by Peter Nivio Zarlenga
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Bankrupt On Selling
Well all the apostles-theyre sitting in swings
Saying Id sell off my savior for a set of new rings
And some sandles with the style of straps that cling best to the era
So all of the businessers in their unlimited
Hell where they buy and they sell and they sell all their
Trash to each other but theyre sick of it all
And theyre bankrupt on selling
And all of the angels
Theyd sell off yer soul for a set of new wings and anything gold
They remember
The people they loved their old friends
And Ive seen throughem all seen throughem all and seen through most everything
All the people you knew were the actors
All the people you knew were the actors
Well, Ill go to college and Ill learn some big words
And Ill talk real loud
Goddamn right Ill be heard
Youll remember all the guys that said all those big words he mustve
Learned in college
And it took a long time
I came clean with myself
I come clean out of love with my lover
I still love her
Loved her more when she used to be sober and I was kinder
song performed by by Modest Mouse
Submitted by Lucian Velea
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Sell It & They Will Come
I fell asleep on the couch last night, woke up with the tv on.
There was a woman in tight cotton exercise shorts
And a big plastic machine she was climbing on.
She said the abacycle guarantees ten inches off your waist,
And 50 pounds in just 3 minutes a day.
I went to bed knowing the revolution had been postponed
And everything was ok.
You can buy it, you can try it, go right ahead.
But dont be fooled folks, theres only one.
I forget the guys name but I know somebody must have said
Sell it and they will come boys, sell it and they will come.
I switched the channels and there was evel knievel, I thought that he was
Dead.
I found myself sitting there quietly, hanging on every word he said.
Now folks, the stimulator removes all pain from your life.
And the best day of your life will be when you try this little thing out.
The camera moved in as he said, now let me tell you ladies and gentlemen,
Pain is something old evel knows a little about
You can buy it, you can try it, thats what I said.
But dont be fooled folks, theres only one.
I forget that guys name but I know somebody must have said
Sell it and they will come boys, sell it and they will come.
And a fellow comes on shouting free haircuts for life!,
Somehow you cut your hair with a vacuum cleaner.
And then I switched the channels and there was dionne warwick, communing
With her psychic friends.
I watched for hours, taking warmth, comfort,
And pleasure in the things that I despise.
Touched by how much they needed me, and that gleeful desperation in their
Eyes.
You can buy it, you can try it, itll help you in bed.
But dont be fooled folks, theres only one.
I forget that guys name but I know somebody said
Sell it and they will come boys, sell it and they will come.
So dionne, cher, and all my late-night friends, I drink to your health.
And tony little, americas personal trainer, please kill yourself.
Now Ive sold a few things myself in my time, and by the way folks,
Theres some t-shirts on your way outside.
Well last night I dreamed of lipstick and tight little cotton shorts
Harder, faster, she breathed.
One, two, three, four, five
Ride, sally ride, girl, ride sally ride.
You can buy it, you can try it, itll help you in bed.
But dont be fooled folks, theres only one.
I forget that guys name but somebody said
Sell it and they will come boys, sell it and they will come.
song performed by by Bruce Springsteen
Submitted by Lucian Velea
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Sell It And They Will Come
I fell asleep on the couch last night, woke up with the tv on.
There was a woman in tight cotton exercise shorts
And a big plastic machine she was climbing on.
She said "the abacycle guarantees ten inches off your waist,
And 50 pounds in just 3 minutes a day."
I went to bed knowing the revolution had been postponed
And everything was ok.
You can buy it, you can try it, go right ahead.
But dont be fooled folks, theres only one.
I forget the guys name but I know somebody must have said
Sell it and they will come boys, sell it and they will come.
I switched the channels and there was evel knievel, I thought that he was
Dead.
I found myself sitting there quietly, hanging on every word he said.
"now folks, the stimulator removes all pain from your life.
And the best day of your life will be when you try this little thing out."
The camera moved in as he said, "now let me tell you ladies and gentlemen,
Pain is something old evel knows a little about"
You can buy it, you can try it, thats what I said.
But dont be fooled folks, theres only one.
I forget that guys name but I know somebody must have said
Sell it and they will come boys, sell it and they will come.
And a fellow comes on shouting "free haircuts for life!",
Somehow you cut your hair with a vacuum cleaner.
And then I switched the channels and there was dionne warwick, communing
With her psychic friends.
I watched for hours, taking warmth, comfort,
And pleasure in the things that I despise.
Touched by how much they needed me, and that gleeful desperation in their
Eyes.
You can buy it, you can try it, itll help you in bed.
But dont be fooled folks, theres only one.
I forget that guys name but I know somebody said
Sell it and they will come boys, sell it and they will come.
So dionne, cher, and all my late-night friends, I drink to your health.
And tony little, americas personal trainer, please kill yourself.
Now Ive sold a few things myself in my time, and by the way folks,
Theres some t-shirts on your way outside.
Well last night I dreamed of lipstick and tight little cotton shorts
"harder, faster", she breathed.
"one, two, three, four, five"
Ride, sally ride, girl, ride sally ride.
You can buy it, you can try it, itll help you in bed.
But dont be fooled folks, theres only one.
I forget that guys name but somebody said
Sell it and they will come boys, sell it and they will come.
song performed by by Bruce Springsteen
Submitted by Lucian Velea
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No Lies
Oh ... I got one thing to tell ya, then you make up your mind.
Its what I been tryin to tell ya, for a long, long time.
We need each other, to live in peace and harmony.
Dont need a whole lot to give, cause love is for free.
I ... I got one thing to tell ya,
I ... oooo, I aint tryin to sell ya,
No lies.
Forget all of your troubles, for a minute or two.
Just listen to what Im sayin, cause Im talkin to you.
We dont need no leader, to tell us just whats wrong.
We need love in the country, so we can get strong.
And, I ... oh, you know, I got one thing to tell ya,
I ... oooo, I aint tryin to sell ya,
No lies.
I ... I got one thing to tell ya,
I ... oooo, I aint gonna sell ya,
No lies.
I ... I got one thing to tell ya,
I ... oooo, I aint gonna sell ya,
No lies.
song performed by by Grand Funk Railroad
Submitted by Lucian Velea
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
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Plasticine
Beauty lies inside the eye of another youthful dream
That doesnt sell its soul for self-esteem
Thats not plasticine
Beauty lies inside desire and every wayward heart redeemed
That doesnt sell its soul for self-esteem
Thats not plasticine
Dont forget to be the way you are (x4)
The only thing you can rely on is that you cant rely on anything
Dont go and sell your soul for self-esteem
Dont be plasticine
Dont forget to be the way you are (x4)
And dont forget to be the way you are (x4)
The way you are...
song performed by by Placebo
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Total Control
(m. davis, j. jourard)
Producer: carter
Album: we are the world (usa for africa)(85), the collected recordings (94)
Looking counter clockwise
Knowing what could happen
Any moment maybe you
Maybe even you
Steadfast collapse
Always certain any moment
Maybe you maybe you
Maybe even you
Recline complete dreams too sweet
I cant do it not with you
Not even with you
Maybe never with you
And Id sell my soul for total control
Yeah Id sell my soul for total control
Street wet tonight, lovers touch
Its pure delight
Always certain any moment
Maybe even you
Stay in bed stained sheets
My head hurts I repeat
Maybe you maybe you
Maybe even you
And Id sell my soul for total control
Yeah Id sell my soul for total control
Id sell my soul for total control
Over you, over you
Total control over you
song performed by by Tina Turner
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Tell Me Why
Sailing heart-ships thru broken harbors
Out on the waves in the night
Still the searcher must ride the dark horse
Racing alone in his fright.
Tell me why, tell me why
Is it hard to make arrangements with yourself,
When your old enough to repay but young enough to sell?
Tell me lies later, come and see me
Ill be around for a while.
I am lonely but you can free me
All in the way that you smile
Tell me why, tell me why
Is it hard to make arrangements with yourself,
When your old enough to repay but young enough to sell?
Tell me why, tell me why
Tell me why, tell me why
song performed by by Neil Young
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