There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.
quote by John O'Toole
Submitted by Lucian Velea
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'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
quote by Charles Edwards
Submitted by Lucian Velea
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
Submitted by Lucian Velea
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
quote by David Ogilvy
Submitted by Lucian Velea
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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
quote by Jef I. Richards
Submitted by Lucian Velea
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)
Submitted by Lucian Velea
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Advertising treats all products with the reverence and the seriousness due to sacraments.
quote by Thomas Merton
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If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
quote by Will Rogers
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
quote by Jim Cantalupo
Submitted by Lucian Velea
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Life Is A Teacher
Life is a teacher, which teaches how to live.
Life is a teacher, which teaches how to win.
Life is a teacher, which teaches how to laugh.
Life is a teacher, which teaches how to make other people cry.
Life is a teacher, which teaches how to love.
Life is a teacher, which teaches how to hate.
Life is a teacher, which teaches how to win honour.
Life is a teacher, which teaches how to embarrass others.
Indeed, life is a great teacher as it teaches everything.
And in this very greatness lies life's weakness, that it teaches everything.
It teaches how to love, but also teaches how to hate.
It teaches how to help, but also teaches how to harm.
It teaches how to honour (others) , but also teaches how to embarrass (others) .
It teaches how to laugh, but also teaches how to make other people cry.
Wish life were a bit selective in its teaching.
But can't we be a bit selective in taking lessons?
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
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