Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
quote by Morris Hite
Submitted by Lucian Velea
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Related quotes
Did You Ask For Sarcasm?
You may pay to be mass produced.
Using to abuse your own talents.
And then you tell me with a straight face,
I'm not the one to recognize my own skills?
Not only do I recognize yours...
But,
I will give you a clue as to how aware I am.
'Sure.
Why not?
Amuse me,
Before I fall to sleep.'
You're not going to nod through this.
Trust me.
'Please.
Whatever you do,
Do not pull out any rabbits.
Flying birds.
Or talking mice.'
I can tell you anything,
And it's on the streets.
Like you are my press agent AND...
Publicist and head the department of advertising.
'Who said what and to who did somebody else,
Say to them that I said?
You can dropp some names on me if you like.
And there wont be none!
Because I am NOT like that.'
Yes you are.
And you should be just 'that' for yourself.
Just your gossiping alone,
Has saved me at least 80% of my advertising budget...
I've would have had to spend if not for you.
So don't feel offended.
I'm saying you are great at what you do,
But focus more of that attention on yourself.
And when you do...
You will be amazed by the results you will receive.
'Why are you being so sarcastic? '
You want to argue.
This is about business and what is cost effective.
Your heart says 'Yes! '
But your head is too thick with nonsense,
To notice you have a mind.
Was that 'you' who asked for sarcasm?
Or was that more of a demand?
poem by Lawrence S. Pertillar
Submitted by Poetry Lover
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
Submitted by Lucian Velea
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
Submitted by Lucian Velea
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
Submitted by Lucian Velea
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards
Submitted by Lucian Velea
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
Submitted by Lucian Velea
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch
Submitted by Lucian Velea
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
Submitted by Lucian Velea
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards
Submitted by Lucian Velea
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
Submitted by Lucian Velea
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Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
quote by Ellen Willis
Submitted by Lucian Velea
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)
Submitted by Lucian Velea
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
quote by David Ogilvy
Submitted by Lucian Velea
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Submitted by Lucian Velea
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
quote by Fairfax Cone
Submitted by Lucian Velea
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
Submitted by Lucian Velea
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
Submitted by Lucian Velea
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