What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)
Submitted by Lucian Velea
Vote! | Copy! | In Romanian
Related quotes
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
quote by James Randolph Adams
Submitted by Lucian Velea
Vote! | Copy!
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
Vote! | Copy! | In Romanian
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
So why in the world would anyone support the unethical, failed use of embryonic stem cells instead of the ethical, successful use of adult stem cells? Because they do not know the difference.
quote by Virginia Foxx
Submitted by Lucian Velea
Vote! | Copy!
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
Submitted by Lucian Velea
Vote! | Copy!
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
Submitted by Lucian Velea
Vote! | Copy!
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
Submitted by Lucian Velea
Vote! | Copy!
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch
Submitted by Lucian Velea
Vote! | Copy!
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
Submitted by Lucian Velea
Vote! | Copy!
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards
Submitted by Lucian Velea
Vote! | Copy!
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
quote by Morris Hite
Submitted by Lucian Velea
Vote! | Copy!
They Themselves Deceive
When people sell with a doing,
To those who become sold...
They themselves deceive.
With a doing done they say they do,
They themselves deceive.
They themselves deceive.
Since many possess college degrees....
In the hopes to receive achievement to get,
Competence with a common sense...
But they themselves deceive...
With minds feeding on 'bling' and greed.!
People like this are not taught how to feel,
A difference between what is fake and what's real.
They themselves deceive.
With a thinking they do this to other people,
They themselves deceive.
People like this are not taught to assess,
Correct ways to live and with honesty best.
People who cheat find it weak to confess.
They themselves deceive,
Unknowing it with doing!
They themselves deceive.
They themselves deceive!
With a making of lies to tell and sell.
They themselves deceive!
And a manifesting of this done too well.
They themselves deceive!
They themselves deceive!
They themselves deceive!
With a making of lies to tell and sell.
They themselves deceive.
With a manifesting of this done too well.
They themselves deceive.
With a growing of this to be known and shown.
They themselves deceive.
With a growing of this to be known and shown.
They themselves deceive.
They themselves deceive.
poem by Lawrence S. Pertillar
Submitted by Poetry Lover
Vote! | Copy!
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
quote by Michael Schudson
Submitted by Lucian Velea
Vote! | Copy!