Sales may lead to advertising as much as advertising leads to sales.
quote by Michael Schudson
Submitted by Lucian Velea
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Related quotes
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
quote by Rosser Reeves
Submitted by Lucian Velea
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When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?
Well all the big companies are really panicked by the internet thing and all that, and sales went down, although sales have gone up again in this country a bit and also the big companies, because they're so big, they need big sales really so they're not really interested.
quote by Jack Bruce
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite
Submitted by Lucian Velea
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards
Submitted by Lucian Velea
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
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Wind In Our Sales
One day we will have what we need
To build an extremely big neon sign
For people who dont know who we are
Five guys in a band
We have the wind in our sales
Why quit when we are this close to a dream?
We have the wind in our sales
The heat is waiting for us to be turned on
One day we will have what we need
To build an extremely big iron cage
For people who show us no respect
Five lives in their hands
We have the wind in our sales
Why quit when we are this close to a dream?
We have the wind in our sales
The heat is waiting for us to be turned on
Laugh about the irony, we become who we tried not to be
Music falls back to second place in this commercial race
song performed by by Undeclinable Ambuscade
Submitted by Lucian Velea
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)
Submitted by Lucian Velea
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
quote by David Ogilvy
Submitted by Lucian Velea
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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
quote by Morris Hite
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
quote by David Ogilvy
Submitted by Lucian Velea
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