I do not regard advertising as entertainment or an art form, but as a medium of information.

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

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Walt Disney

Animation offers a medium of story telling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.

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I think the Internet's been a tremendous tool in terms of breaking down the power structure of information and entertainment, particularly at a time when so much information and entertainment were in the hands of so few people, with multinationals owning everything.

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Medium

Medium, medium.
Waking up I smell the scent of coffee on the brew,
And I think about the amount of the sweet,
Id like to have in my cup today.
One for the two lump, three lump, four.
No half of one, no less no more.
Just give me a chance, let me make it mine.
Id like a medium blend of that piece of pie.
Not too bitter, not too sweet... medium.
Just enough to ? ? ? ... medium.
Not too bitter, not too sweet... medium.
Just enough to ? ? ? ... medium.
Dinner time just rolls around,
And I think I crave a steak but,
Im not too partial to the meat,
When its cooked too long and Im made to wait.
Not too much of the parsony,
And just enough of the spice.
I think Id enjoy a medium-rare dish with a side of fries.
Not too tender, not too tough... medium.
Not too little, just enough... medium.
Not too tender, not too tough... medium.
Not too little, just enough... medium.
Medium. medium. medium. medium. just a medium. medium.
? ? ? and I smell the pits but ? ? ? ? ? .
I couldve sworn a ? ? ? last week and scrubbed like ? ? ? .
I like to stink just a little bit,
Just to keep you on your toes yes.
The more I stink the more I think,
That you smell like a rose.
Not too pleasant, not too bad... medium.
Just enough to hold my ? ? ? ... medium.
Not too pleasant, not too bad... medium.
Just enough to hold my ? ? ? ... medium.
Medium. medium. medium. medium. medium. medium.

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Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

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Entertainment

Theres been another assassination
T.v. cameras moving in.
To shoot the bloodstains on the pavement
And get them on the news at ten.
Will he live or will he die, before we go on the air?
Yes, the networks are all there, in the name of
Entertainment.
Superstar psycho, from a killer to a hero,
An overnight sensation on the lips of all the nation
Is he mad or is he sane? it makes for good conversation
I call it suffering and pain, but they call it entertainment
Sex violence murder and rape. (entertainment entertainment)
Thats what you came for, thats what you pay for.
Entertainment, entertainment.
They call it entertainment
Inform us, educate us with your media machine
(call it entertainment)
Tell me what to dream
(call it entertainment)
You pay your money, what do you get?
Entertainment.
Real life for entertainment,
Cheapens my reality,
So that hollywood can make it into another b movie
The vultures get the rating and the people get the thrills
But the victims always pay, I guess they always will.
Sex violence murder and rape (entertainment entertainment)
Thats what you want, thats what they need,
Thats what you came for, thats what your paying for.
They call it entertainment (call it entertainment)
Inform us, educate us with your media machine,
(call it entertainment)
Tell me what to dream
(call it entertainment)
You pay your money, what do you get?
Entertainment, entertainment.

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Fundamental of Liar Chapter LXIII: Complimentary

Some regard it as an honor
Some regard it as a burden
Some regard it as a formality
Some regard it as a flattery
Some regard it as an improver
Some regard it as an insult

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I believe in broken, fractured, complicated narratives, but I believe in narratives as a vehicle for truth, not simply as a form of entertainment, though I love entertainment, but also a way of conveying what needs to be conveyed about the works that I care about.

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The use of the term art medium is, to say the least, misleading, for it is the artist that creates a work of art not the medium. It is the artist in photography that gives form to content by a distillation of ideas, thought, experience, insight and understanding.

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T.S. Eliot

Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.

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Aristotle

Men create gods after their own image, not only with regard to their form but with regard to their mode of life.

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The control of information is something the elite always does, particularly in a despotic form of government. Information, knowledge, is power. If you can control information, you can control people.

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We aren't in an information age, we are in an entertainment age.

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The critic is the only independent source of information. The rest is advertising.

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In the arts, the critic is the only independent source of information. The rest is advertising.

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I regard sports first and foremost as entertainment, so dry documentary narration is not for me.

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The Eternal Twins: Love And Hate

It consumes without regard
It shape without regard
It bends you to its will
We are helpless in its power

We look for it but it finds us
It devours without regard
It destroys without regard
It brought nations to its knees
And lifted its people

It gives power without regard
It enslaves without regard
We are but pebbles in its wake
When it overflows in us

And yet.... Its ugly twin holds
Power over it

It consumes without regard
It shapes without regard
It bends you to its will
We are helpless in its power....

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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

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The amount of sophistication varies according to the quality of the medium, and to the state of the same medium at different times; it must be attributed in the best cases physiologically to the medium, intellectually to the control.

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There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

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