Advertising treats all products with the reverence and the seriousness due to sacraments.

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Carl Sagan

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

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Will Rogers

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

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But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

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There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

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'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

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How Can I Give That

Thank you for helping me,
Protect my steps.
Happy I am that my seriousness,
Has convinced you...
My footprints made,
Were placed in a direction...
To be respected as I thought,
You too wanted kept.

And now that I know,
My best efforts...
You prove you wish not to neglect,
I am happy you now see...
It is about maintaining one's integrity.
And IF you express a giving of this to me...
I have nothing but that,
From me to you to show I can and will do.

You deserve the best.
But how can I give that,
If you take for granted my seriousness?
And my seriousness to deliver...
You should always expect.
In fact...
I would not mind if you demanded it.
Since this will tell me our feelings are mutual.

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It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

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A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

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