Marshall McLuhan

Advertising is an environmental striptease for a world of abundance.

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I think all old folk's homes should have striptease. If I ran one I'd have a striptease every week.

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Pushing production out of America to nations without our environmental standards increases global environmental risks.

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When you have too much month for you paycheck, then what you need to do is realize that there is abundance all around you and focus on the abundance and not your lack and as night follows day abundance will come to you.

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By adopting the control strategy, the nation's environmental program has created a built-in antagonism between environmental quality and economic growth.

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One of the things that I've always thought I would like to do is to develop an environmental index. Then people can measure their own environmental performance on an index as they do in other ways.

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Carl Sagan

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

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I tell my environmental friends that they have won. Every issue we look at from an energy perspective is now also looked at from an environmental perspective.

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Vilhjalmur Stefansson in Discovery (1964)Report problemRelated quotes
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

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