A viewer who skips the advertising is the moral equivalent of a shoplifter.
quote by Nicholas Johnson

Submitted by Lucian Velea
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If to the viewer's eyes, my world appears less beautiful than his, I'm to be pitied and the viewer praised.
quote by Rockwell Kent

Submitted by Lucian Velea
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
quote by Leo Burnett

Submitted by Lucian Velea
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In its original literal sense, "moral relativism" is simply moral complexity. That is, anyone who agrees that stealing a loaf of bread to feed one's children is not the moral equivalent of, say, shoplifting a
dress for the fun of it, is a relativist of sorts. But in recent years, conservatives bent on reinstating an essentially religious vocabulary of absolute good and evil as the only legitimate framework for discussing social values have redefined "relative" as "arbitrary." That conflation has been reinforced by social theorists and advocates of identity politics who argue that there is no universal morality, only the value systems of particular cultures and power structures.
quote by Ellen Willis

Submitted by Veronica Serbanoiu
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Getting the support of Syria is the moral equivalent of winning the Klan's endorsement - it might be useful but it doesn't necessarily speak well of you.
quote by Jonah Goldberg

Submitted by Lucian Velea
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I am not religious. I do not believe that personhood is conferred upon conception. But I also do not believe that a human embryo is the moral equivalent of a hangnail and deserves no more respect than an appendix.
quote by Charles Krauthammer

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One succeeds in obtaining an equivalent production at a lower price by improving the arts, trades and agriculture and by developing the physical and moral qualities of workers, farmers and craftsmen.
quote by Antoine Lavoisier

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Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
quote by Morris Hite

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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact

Submitted by Catalin Popescu
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards

Submitted by Lucian Velea
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman

Submitted by Lucian Velea
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
quote by Jef I. Richards

Submitted by Lucian Velea
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina

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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
quote by Daniel Starch

Submitted by Lucian Velea
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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
quote by Morris Hite

Submitted by Lucian Velea
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
quote by Jef I. Richards

Submitted by Lucian Velea
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy

Submitted by Lucian Velea
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy

Submitted by Lucian Velea
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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Vilhjalmur Stefansson in Discovery (1964)

Submitted by Lucian Velea
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