The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
quote by Leo Bogart
Submitted by Lucian Velea
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In This Human World
In this Human World we live in ourselves with others we compare
But of what it takes to be a good person many do not seem aware
Few aspire to be better people though at what they do they want to be best
Many know of material success though many do not pass the good person test.
In this Human World we live in an often used word is success
As we seek the approval of others and others we want to impress
But most seek the success that comes with material possessions is this what life is all about
The idea of success to the majority is something that's open to doubt.
Few see success in helping the less privileged or for showing for them that we do care
Many see success in wealth accumulation yet too few for others their wealth does share
We come into the world with nothing and we cannot take our money with us when we die
The idea of what it takes to be successful is an idea that's based on a lie.
In this human world that we live in for material success many compete
Where many crave for recognition of being the wealthiest one in their street
But being the wealthiest person in your street or owning the biggest house or car
Does not tell us that much about you or of how good of a person you are.
poem by Francis Duggan
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I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
quote by Will McDonough
Submitted by Lucian Velea
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Alley
Apply, apply
no reply.
I do not know
how to apply
what to apply
I do not know
whether I am
eligible to apply
I do not know
whether there is
age limit to apply
I do not know
what is the
last date to apply.
Apply, apply
no reply.
And you find a fly
in this alley.
poem by Gajanan Mishra
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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
quote by David Ogilvy
Submitted by Lucian Velea
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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Take up one idea. Make that one idea your life - think of it, dream of it, live on idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
quote by Swami Vivekananda
Submitted by Lucian Velea
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
quote by Jerry Della Femina
Submitted by Lucian Velea
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Superficial Society
So I'm not good enough to hang out with your friends
You say it's a bluff, it's no lie
You want to be cool and hang with both sides
But what would they say, I'm the fool
It's a superficial society
It's a bunch of bullshit can't you see
Why wouldn't you wake up to reality
I guess backstabbing ain't the way of life for me
Open your mind and close your eyes
To the things that really persist
It's not your hair or the things you wear
That makes someone socially exist
It's hard to find yourself sometimes
Around the people with a cool policy
Why don't you let yourself unwind
And leave that lame society
Superficial society
Superficial society
Superficial society
It's all superfical to me
Superficial society
Superficial society
song performed by by Unwritten Law
Submitted by Lucian Velea
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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
quote by David Ogilvy
Submitted by Lucian Velea
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The first myth of management is that it exists. The second myth of management is that success equals skill.
quote by Robert Heller
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We Do Not Want To Hear You Say
We do not want to hear you say how very great you are
Or if up the high hill to success you've climbed and climbed so far
To leave others talk of your success seems a better idea
Self praise is no praise so they say and that appeals to me.
We do not want to hear you say that you are God's gift to woman kind
But young women you fancy say that better than you are not hard to find
That women do not like egostical young men you seem to fail to see
And the few who say they like you do not like you only your money.
We do not want to hear you tell us of your successful life
And that the woman that you marry will be a wealthy fellow's wife
And that money speaks all languages may happen to be true
Few men in their early thirties would be as immature as you.
We do not want to hear you boast about your great success
It would seem that your money cannot buy you happiness
On the hill of financial success you may have climbed up far
But you should leave others tell the World of how great a man you are.
poem by Francis Duggan
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I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.
quote by Connie Chung
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We got ratings. It isn't that they won't quarrel with you, or say you're always right. But as long as you stay strong and the ratings are good and you're reasonable - I don't think we fought unreasonably. We basically won that right.
quote by Norman Lear
Submitted by Lucian Velea
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There Is No Rest For Success
Success is a journey not a destination a year from
now you may wish you had started today.
Every beginner is a winner. Success is not escaping problems but facing them creatively.
There is no success without sacrifice.
Great success always calls for great sacrifice.
Even failure can become an important ingredient to success.
Failure just means that you have not yet succeeded.
I’d rather change my mind and succeed than have my own way and fail. Success without conflict is unrealistic.
Any person can be successful on smooth seas,
but it is the victory over the storm that gains true honor.
Success doesn’t come through the way you think it comes;
it comes through the way you think.
Never settle for less than success.
Success is doing something good.
When you can, where you can, while you can.
It’s better to attempt to do something great and fail,
than attempt to do nothing and succeed.
Success is not necessarily reaching your goal- but reaching the maximum possibilities in light of the opportunities that come your way.
To keep your values on target remember to live so that when you “arrive”, you’ll have pride behind you and hope ahead of you.
The success is truly the path to heaven.
Success is never ending, because success is like the process of seed planting. Every creative contribution like a seed planted may bear fruit.
Success finally is not what you have it is not what you do;
it is who you are, and what
you want to become of yourself.
poem by Felix Lugo
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I've been doing TV for fourteen years, and I've always had a fascination with the political business side. It's ruled my life. Ratings or no ratings have decided where I live, who I work with, and how long I'll be doing that particular job.
quote by Charlotte Ross
Submitted by Lucian Velea
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What Defines Success
What is the journey to success?
Success is not gained by defeat
Success does not occur over night
Success can emerge at any age
Success is working to full potential
Success is courage
Success is lending a hand
Success is not listening to negativity
Success is being positive
Success is living your life instead of the life of others
Success is being proud
Success is overcoming obstacles
Success is striving
Success is listening to your heart
Most of all success is accepting
What you have accomplished
poem by Alisha Ricks
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Success
Success is not just being the best,
it's been so unassisted in a test.
Success is not been someone else,
but by making yourself a role model to everyone else.
Success is not just academic stability,
it's the mandate to succeed in every good ability.
Success is not just getting there first,
it's sometimes needed to carry the rest.
Success isn't ' i know and you don't ',
neither is it ' you know and i don't '.
It always says ' what can we learn from eachother ',
or ' lets strive to be the best together '.
Success is not measured by fames or fortunes,
but by the amendment of the past misfortunes.
Success has nothing to do with your age,
neither is it acheived by lust or rage.
Success is not having all you want,
but by you appericiating, cos that will count.
Success is set in motion by great men,
who have nothing to do wit bad omen.
success doen't smile and say ' i have all ',
neither does it laugh and say ' you don't have at all '.
Success isn't in knowledge or wealth,
but it's in justice and divine health.
Success is acheived by great readers,
who end up being exceptional leaders.
Success is not a feeling of superity,
but by a unique character and humility.
Coupled with hardwork and determination,
in other to acheive all dreams and visions.
Success doesn't mean financial prosperity,
but it means heavenly security.
To get tn the house of greatness,
one must walk through the road of success.
Successful people believe right from d day of their birth,
and in that which can't be destroyed by moth or death.
poem by Stanley Oguh
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Succes My World
When I think success
I see it comes
When i dream success
I see it comes
When i touch success
It fates away
Success success
My hope
I'll find success
Embrace success
When i hold success
I'll keep it save
When I have success
I'll share it
Success success
My world
I'll rule
Yes, I'll influence
Thought, Oh thought
My Success Success
I'll keep,
I see
Success a life
Success my hope
Success my world
poem by Shubham Kumar
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Succes My World
When I think success
I see it comes
When i dream success
I see it comes
When i touch success
It fates away
Success success
My hope
I'll find success
Embrace success
When i hold success
I'll keep it save
When I have success
I'll share it
Success success
My world
I'll rule
Yes, I'll influence
Thought, Oh thought
My Success Success
I'll keep,
I see
Success a life
Success my hope
Success my world
poem by Fiefa Bruce
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how do you know that God is a myth?
a myth
like the sphinx
and the phoenix
as the story goes
on and on
somehow
there was this death
at the end
and then immortality
in the same way
that my God
died and lived
forever
killing a myth
can be another myth
like asking how do you kill a myth
that does not exist?
when you finally give the correct answer
about our humanity
the sphinx gets killed.
poem by Ric S. Bastasa
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