Carl Sandburg

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

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Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.

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An Idea

An Idea can change the world, how many
things can be done from an idea, every piece
of object was an idea, sense the beginning of
time idea was the first thought created in the
mind, an idea is what surround’s every being.
But an idea is still only an idea and it can't be
felt, you cannot touch an idea or kiss it, or hold it,
ideas do not bleed or feel pain or love, an idea
cannot be seen or heard, its created in our thoughts,
but then again an idea can become real. An idea
can be what ever you which it to be, an idea can
be destructive, an idea can be brilliant, I've seen
people get killed in the name of ideas, ideas,
we walk around with a little
light bulb blinking in our thoughts, ideas.

poem by Elenushka ToledoReport problemRelated quotes
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I'm Thinking

The pen is gripped between my fingers.
The tension grows, an idea lingers,
And yet somehow it’s stuck.
I’m thinking, ‘just my luck’!

The pen is starting to want to play,
Upon the paper, and have its say.
And yet there’s no feedback.
I’m thinking, ‘I’m off track’!

The pen is tapping away frustrated,
The owner’s now infuriated.
And yet one shall still strive.
I’m thinking, ‘it must arrive’!

The pen is gyrating all about,
There’s something definite coming out.
And yet, a nervous time.
I’m thinking, ‘will it rhyme? ’,

The pen is slowing, and it will stop.
It’s done its writing and needs to flop.
And yet, this work of art,
I’m thinking, ‘is from the heart’!

The pen has finished its job and rests.
It has done well, its achieved its best.
And yet, it will do more,
I’m thinking. ‘That’s for sure’!

The pen - has run out of ink.

I think!

poem by Ernestine NorthoverReport problemRelated quotes
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If Chevy Chase had not been an actor, he might have been a very popular guy in advertising or whatever field he would have gone into, because of his charisma.

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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

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Carl Sagan

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Carl Sagan in ContactReport problemRelated quotes
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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Idea

I been thinking sitting on a pole.
I'm getting sick of doing what I'm told.
Just me and the mirror and my brain.
But that was when I got an idea.
Came like a gun and shot in my ear.
Don't you think it's time you got up and stood alone?

Fifteen years I lay down on the ground.
I couldn't feel any noise or hear any sound.
Fifteen million years I spent down the line.
But that was when I got an idea.
Came like a gun and shot in my ear.
Don't you think it's time you got up and stood alone?
Get up and stand alone

music

That was when I got an idea.
Came like a gun and shot in my ear.
Don't you think it's time you got up and stood alone?
Get up and stand alone.

That's when I got an idea (repeat and fade out)

song performed by by Bee Gees from IdeaReport problemRelated quotes
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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

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If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.

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