The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

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Overnight Observation

(j. farrar/t. snow)
Looks like Im the only one here
Even the nurse is gone
But I guess I should wait cause when she left, she said
The doctor wont be long
So make yourself at home
His office is down the hall
Why do I feel uneasy?
I know he must be good
Got credentials all over the wall
I hear a voice behind me say
What seems to be the trouble, my dear?
Wont you be kind enough to step over here
It might be fever
It might be flu
To isolate it, Ill have to hold you
Overnight (observation)
Overnight (observation)
In my opinion
All we can do to isolate it
Ill hold you overnight (observation)
Overnight (observation)
Please dont think me ungrateful
But holding me overnight
Seems a little extreme
Do you always serve martinis
And turn the lights down low
Doctor, do your colleagues know?
Although you say its good for me
I really dont feel like dancing now
Somebodys waiting
And Im double-parked anyhow
It might be fever
It might be flu
To isolate it, Ill have to hold you
Overnight (observation)
Overnight (observation)
In my opinion
All we can do to isolate it
Ill hold you overnight (observation)
Overnight (observation)
Now, I may look stupid
But Ill tell you what, Ive been around a long time
And I thought I had heard everything
I tell you, they keep coming up with them
I just couldnt believe my ears when he said:
Kick off your shoes, relax my dear
Slip into something comfortable
Two seconds flat, Im out the door and down the hall
It might be fever
It might be flu
To isolate it, Ill have to hold you
Overnight (observation)
Overnight (observation)
In my opinion
All we can do to isolate it
Ill hold you overnight (observation)
Overnight (observation)

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Arthur Eddington

For the truth of the conclusions of physical science, observation is the supreme Court of Appeal. It does not follow that every item which we confidently accept as physical knowledge has actually been certified by the Court; our confidence is that it would be certified by the Court if it were submitted. But it does follow that every item of physical knowledge is of a form which might be submitted to the Court. It must be such that we can specify (although it may be impracticable to carry out) an observational procedure which would decide whether it is true or not. Clearly a statement cannot be tested by observation unless it is an assertion about the results of observation. Every item of physical knowledge must therefore be an assertion of what has been or would be the result of carrying out a specified observational procedure.

Arthur Eddington in The Philosophy of Physical ScienceReport problemRelated quotes
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The service of philosophy, of speculative culture, towards the human spirit, is to rouse, to startle it to a life of constant and eager observation.

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I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising.

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He Was Teaching Philosophy

He was two decades old, teaching philosophy,
Towards the regular shape of victory;
A second-class lecture turned into crews of laughter,
Receiving boredom and responding by saying some sailing.

A student of movement, I met the vast auditorium in so many years,
For special tuition, finding the attention of a city.
Striking attraction astounded the effective mind,
And observation was an experiment, of worth.

Then both of us searched the topics of army,
Philosophy and scholarship changed our life;
We married to the welcome of mobility,
Nobility exhilarated proudly myself and him.

poem by Naveed AkramReport problemRelated quotes
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Observation

You got to twist with the music to expose your body! !
And like a moving star performing in a church room;
But the observation of this muse is yours in the making,
However, it is always right to know the truth.

Observation, votes, rob, robs, brave, rave, save, sot, rate, to, bet;
But, you have to think twice if it is not in!
For, the churches are now turned into business centres.

Observation, bat, rat, star, rats, on, no, ion, ions, ton, tons, not;
And like a moving star performing ina church room!
But, the observation of this muse is now common in this country.

Observation, note, notes, be, so, or, at, as, an, near, sear, bear;
However, it ia always right to know the truth!
For, not all that glitters around us is gold.

Observation, bare, neat, seat, set, net, ten, nets, art, arts, raves;
With much work at hand to do for a living! !
Because, whatever you have around is always from hand to mouth.

Observation, bets, bent, rent, bents, rents, sent, vat, ran, sit;
But, you got to twist to the music to expose your nakedness! !
And like the muse of war in the land of trouble;
However, it is right to know the truth.

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For this reason, the expansion of relations with all countries is on the agenda of the Islamic Republic of Iran. I mean balanced relationships, based on mutual respect and observation of each other's rights.

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Carl Sagan

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Carl Sagan in ContactReport problemRelated quotes
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

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The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

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What one decides to do in crisis depends on one's philosophy of life, and that philosophy cannot be changed by an incident. If one hasn't any philosophy in crises, others make the decision.

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

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