It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the com...

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

quote by William Bernbach
Submitted by Lucian Velea
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