The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
quote by Morris Hite

Submitted by Lucian Velea
Vote! | Copy!
Related quotes
I want a kiss to be so believable it give the reader shivers.
quote by Laurell K. Hamilton

Submitted by Lucian Velea
Vote! | Copy!
Headline Hustler
I got me a job on the local paper
Everybody there thinks Im nice
But theyd better look twice
'cos it isnt me
I wanna be
Headline hustler
Scandal maker
Headline hustler
Money taker
You keep writing me letters
But I havent got time
Im busy looking at photographs
But theyd better not be from the bbc
Youre gonna hear from me
Headline hustler
Scandal maker
Headline hustler
Money taker
Better not turn around
Ill stab you in the back
And you dont know what Im hiding
Under my plastic mac, under my plastic mac
I got a very good friend in the cia
And he says that he never takes bribes
But hes telling lies
'cos hes into me
He knows I wanna be
Headline hustler
Scandal maker
Headline hustler
Money taker
If your brothers wearing dresses
And your neighbours swapped his wife
Well, Im gonna make the headlines
With your private life
With your other wife
Headline hustler
Scandal maker
Headline hustler
Money taker
Headline hustler
Scandal maker
Headline hustler
Money taker
song performed by by 10 Cc

Submitted by Lucian Velea
Vote! | Copy!

Music and language are a vital element. We, as actors and directors, offer it to people who want to experience it. Sometimes the actual meaning is less important than the words themselves.
quote by Kenneth Branagh

Submitted by Veronica Serbanoiu
Vote! | Copy!
Fundamental of Liar Chapter XXVII: Storyteller
I only offer story
not the truth
I only offer fantasy
not the future
I only offer dream
not destiny
I only offer wish
not wisdom
I only offer memory
not the fact
I only offer chance
not miracle
poem by Maria Sudibyo

Submitted by Poetry Lover
Vote! | Copy!
Benefit Of The Doubt
What became of us
In the night light
Turn to touch your hand
Hands dont understand
Whats a right from wrong
When I think of all the things weve done
Never made the rules
But counting one to ten was easy
Its always happening - slowly, surely happening
Could have been another way
It looked bad from the start
Wont you give me, give me benefit of the doubt
Could have been another day for pulling the plug
On my heart wont you give me, give me benefit of the doubt
Oh well here we go again acting like old friends
Its hard to compromise
When loves locked in your eyes
Always out to stay then twice as hard to go
But what you reap I sew
And counting one to ten was easy
Its always happening - slowly, surely happening
Could have been another way
It looked bad from the start
Wont you give me, give me benefit of the doubt
Could have been another day
For pulling the plug on my heart
Wont you give me, give me benefit of the doubt
Wont you give me, give me benefit of the doubt
Wont you give me, give me benefit of the doubt
Could have been another day
For pulling the plug on my heart - ouch!
Wont you give me, give me benefit of the doubt
Could have been another way
It looked bad from the start - ouch!
Wont you give me, give me benefit of the doubt
Could have been another day
For pulling the plug on my heart
Oh, wont you give. me give me benefit of the doubt
Could have been another way
It looked bad from the start
Wont you give me, give me benefit of the
Could have been another day
For pulling the plug on my heart
Wont you give me, give me benefit of the doubt
song performed by by Haircut 100

Submitted by Lucian Velea
Vote! | Copy!
Un-believable Situations
Un-believable situations,
Leave a lump in a throat.
And those,
Un-believable situations...
Can leave a weight on shoulders,
Whether one is young on older.
No matter who's brave or bold.
Stricken with heat or fever,
No matter who's brave or bold.
Those un-believable situations,
Can warm a heart...
Or turn it cold.
Few are prepared for what they can not see.
When surprised by situations.
Many choke up and can not breathe,
When confronted by situations...
Shocking and unbelieved.
Stricken with heat or fever,
No matter who's brave or bold.
Those un-believable situations,
Can warm a heart...
Or turn it cold.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
Those un-believable situations,
Always stun the ones who disbelieve.
Those un-believable situations,
Come to bring some to their knees.
poem by Lawrence S. Pertillar

Submitted by Poetry Lover
Vote! | Copy!
Give Us Time
Give us,
Time to dignify our own insanities.
Give us...
More than seconds to reflect the steps taken.
And why they appear to be absent of benefit.
Are there hidden meanings,
As to why we break our necks...
Unimprovised?
Give us,
Purpose that is indepth.
And feeds a constant flow of energy.
One others detect...
Before we throw up our noses.
Give us,
Something else to think of,
Than a craving to hunt for enemies.
Give us,
Discipline within ourselves.
Bringing to us an inner peace.
Or something that is believable.
Give us,
Hope that satifies and stays,
Without the onset of customary regrets.
Give us,
Courage to postpone those noises in our heads...
To produce an increase of interest,
In excuses from us fading.
And...
Many of us had, at one time, easily implemented them.
With a joy and reverance.
Please return to us these values,
Since many of us are be suspected of treason.
poem by Lawrence S. Pertillar

Submitted by Poetry Lover
Vote! | Copy!
No benefit
No benefit
No benefit.
You are cooking
You are eating
You are sitting
You are meeting.
No benefit
No benefit.
No body is there
To share
You have not
Shared anybody.
No benefit
No benefit.
poem by Gajanan Mishra

Submitted by Poetry Lover
Vote! | Copy!
to God who is not speaking
to God who has not spoken
i give the benefit of doubt that he is there glancing
to God who is merely glancing
i give the benefit of the doubt that he is all loving
to God who is all loving and not interfering
i give the benefit of the doubt that he is simply waiting
for the right hour for the right timing for the ripe season
to God who is there waiting and all knowing
i give the benefit of the doubt that all these sufferings of mankind
shall soon end with all his beneficence and magnificence
to God for God and by God, i drink to that
Cheers! God is coming! Cheers! I have always drank to that.
All night and all day, my heart aches in worship.
To God, Through God, and By God
May he speak, and touch, and save us.
poem by Ric S. Bastasa

Submitted by Poetry Lover
Vote! | Copy!
Nada Mas (only the poem)
Reader, your voice is the poem
you are the words; and
nothing more.
Reader, there is no poetry
unless you speak it.
Reader, there is no sound
you must find what it has to say.
Reader, seek the thought
rising from your soul.
Reader, look all about you, up and down
no one else has come this way.
Reader, there is no other poem
only you among the words of the word; and
nothing more.
poem by Smoky Hoss

Submitted by Poetry Lover
Vote! | Copy!
Instant Benefit
Wait a minute!
Repeat that again?
'I am going to give you something,
To benefit your life.
And the enhancement of it! '
And...
You are going to do that when?
'Now! '
You've ignored me and my ancestors,
For centuries?
And 'today' you are here,
To give me something to enhance my life?
To benefit it?
'That's correct.'
I don't think that is possible!
Unless you've come,
To show to me this miracle...
The one of your disappearance,
Off the face of the Earth!
Only then,
Somehow...
Do I think 'all' of life will be enhanced.
With instant benefit!
poem by Lawrence S. Pertillar

Submitted by Poetry Lover
Vote! | Copy!
I Promise You
i would walk through the moon and the sun just to be with you i promise.
I promise to be there for you in all of your times of joy and sorrow.
I promise to climb the highest mountain and swim the deapest ocean for you alone.I promise to make a new memory with you each and every day with you.I Promise to cry a million tears and walk a million miles to be with you.I promise to live and care for you without change.I promise to do anything for you just to see the beauty of your ravishing smile.I promise to find a new way to see fires of passion burning.I would buy a thousand rose for you just to se you smile i promise.I promise to be the best dad to our children.I will laugh with you, i will fight with you, i will share the same breath with you i promise.I promise never to steal, lie, or cheat.But if i'll steal, i promise to steal away your sorrows.And if i'll lie, i promise to lie with you all thd nights of my life.And if i'll cheat, i promise to cheat your death, because i couldn't live a day without you.I promise you.
poem by Tijani Adebowale Destiny

Submitted by Poetry Lover
Vote! | Copy!
It is not to benefit CBS, not to benefit its reporters. On this one, the entire basis of it is this is a way to get more information, more important information to the public. And that's why so many states recognize this.
quote by Floyd Abrams

Submitted by Lucian Velea
Vote! | Copy!
Hello My Gatiting
hello my gatiting
please solve the problem below
if you can solve it
email me the answer
then i will tell you if
we are still friends.
deal.
Solve each of the following inequalities
and express the solution in interval notation.
(x - 6) (x + 2) (- 4 - x) > 0
x2 + x + 2 < 7 - 3x
Find the number by using exponential form.
a) log232
b) ln e5
The following example represents a correspondence f from A to B. Determine whether the associated statements are true or false.
i) One element of A corresponds to two elements of B.
ii) Two elements of A correspond to the same element of B.
iii) Some element of A has no corresponding element in B.
iv) Some element of B has no element of A corresponding to it.
v) Is f a function? If not, then explain why.
you have only an hour to submit
your answer.
after two hours,
our friendship ends.
poem by Ric S. Bastasa

Submitted by Poetry Lover
Vote! | Copy!
Do Promise Me
If you wanna feel a poem,
I'll compose with rhythm.
But, do promise me
You'll pay respect to poetry.
If you wanna get gratify,
I'll indulge every time.
But, do promise me
You'll never be bossy.
If you wanna take the fame,
I'll share with my brain.
But, do promise me
You'll have worship worthy.
If you wanna own my love,
I'll present with my heart.
But, do promise me
You'll use it sincerely.
If you wanna belong to my life,
I'll offer with all my might.
But, do promise me
You'll be in my chest eternally.
poem by Aung Si Myanmar

Submitted by Poetry Lover
Vote! | Copy!
And the most important thing - apart from telling a good, believable story, and being a true character - is to be someone the audience will care about, even if you're playing a murderer or rapist.
quote by Anna Friel

Submitted by Lucian Velea
Vote! | Copy!
To be persuasive, we must be believable; to be believable we must be credible; to be credible, we must be truthful.
quote by Edward R. Murrow

Submitted by Lucian Velea
Vote! | Copy!
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
quote by Edward R. Murrow

Submitted by Lucian Velea
Vote! | Copy!

Creating a believable world on the ship was very important, and technically they got better and better and better at showing the ship too.
quote by Patrick Stewart

Submitted by Lucian Velea
Vote! | Copy!
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
quote by David Ogilvy

Submitted by Lucian Velea
Vote! | Copy!