On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
quote by David Ogilvy

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Related quotes
Did You Read The Morning Paper
(Nickolas Ashford/Valerie Simpson/R. Monica)
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
There on the front page was a picture
Of a crowd as they watched a parade passing by
And through the haze of last nights sleep
Something familiar caught my eye
There was a couple looking so much in love, yes
They had a front line view
And as I pulled the paper closer
I realized standing next to her it was you
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
Now I know why you've been working late each night
And no longer have desire to ever hold me tight
And your busy, busy schedule was all a lie
Oh, even the dream with a bonus, oh just another alibi
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
Did you get the news today
Did you read the morning paper
Isn't the picture very clear
Where do we go from here
Did you read the morning paper
Did you see the front headlines
Did you read the morning paper
Baby let me lend you mine
Oh, what now
Did you read the morning paper
Did you get the news today
song performed by by Diana Ross

Submitted by Lucian Velea
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Did You Read The Morning Papers?
(nickolas ashford/valerie simpson/r. monica)
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
There on the front page was a picture
Of a crowd as they watched a parade passing by
And through the haze of last nights sleep
Something familiar caught my eye
There was a couple looking so much in love, yes
They had a front line view
And as I pulled the paper closer
I realized standing next to her it was you
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
Now I know why youve been working late each night
And no longer have desire to ever hold me tight
And your busy, busy schedule was all a lie
Oh, even the dream with a bonus, oh just another alibi
Did you read the morning paper
Did you see the front headline
Did you read the morning paper
Baby let me lend you mine
Did you get the news today
Did you read the morning paper
Isnt the picture very clear
Where do we go from here
Did you read the morning paper
Did you see the front headlines
Did you read the morning paper
Baby let me lend you mine
Oh, what now
Did you read the morning paper
Did you get the news today
song performed by by Diana Ross

Submitted by Lucian Velea
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Headline Hustler
I got me a job on the local paper
Everybody there thinks Im nice
But theyd better look twice
'cos it isnt me
I wanna be
Headline hustler
Scandal maker
Headline hustler
Money taker
You keep writing me letters
But I havent got time
Im busy looking at photographs
But theyd better not be from the bbc
Youre gonna hear from me
Headline hustler
Scandal maker
Headline hustler
Money taker
Better not turn around
Ill stab you in the back
And you dont know what Im hiding
Under my plastic mac, under my plastic mac
I got a very good friend in the cia
And he says that he never takes bribes
But hes telling lies
'cos hes into me
He knows I wanna be
Headline hustler
Scandal maker
Headline hustler
Money taker
If your brothers wearing dresses
And your neighbours swapped his wife
Well, Im gonna make the headlines
With your private life
With your other wife
Headline hustler
Scandal maker
Headline hustler
Money taker
Headline hustler
Scandal maker
Headline hustler
Money taker
song performed by by 10 Cc

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Headlines
I met a girl with bottles of wine
Though I prefer red, they tasted all right
Very soon, the room was spinning
Tug of war, the floor was winning
Thats when she said, I cant help but laugh when Im caught in a lie
Im not who you thought, but you can kiss me good night
Her mouth was full of dirty words
Then cigarettes burned afterwards, thats when she said
Having a headline must be some experience
Having a headlines a sexual experience
Letters and postcards I meant to respond
Turned out my all was just medium
Then came one that said the only thing you ever gave were bad directions
Id say it to your face but I cant find you
Having a headline...
I loved the fame and fashion till she said you better ration the good times
I wouldnt count on the good times
Having a headline...
song performed by by Verve Pipe

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If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read: ""President Can't Swim.""
quote by Lyndon B. Johnson

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If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read President Can't Swim.
quote by Lyndon B. Johnson

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In 1973, women got 59 cents on the dollar; now we are getting 74 cents on the dollar. In the area of finance and business, we are at 68 cents on the dollar.
quote by Billie Jean King

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George Carlin
Headline read: “George Carlin dead”
From heart failure, age Seventy one
“A Nation’s conscience” it could be said
Mission complete, he chose ascension
(R.I.P. you mad genius)
ROTMS
poem by Ray Lucero

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Wing Pages Of The Butterfly
at the nursery
while people
are at purchase
and at transactions
a blue butterfly
comes by
and opens its pages to me
swift and quick
and it says to me:
'Read! Read!
Read my pages! '
'I can’t read, '
I say,
amused
at this brash butterfly
'Read and write!
Read and write
about me,
and all flitting butterflies
Read
and write, you silly! '
it commands
And so I read
and I copy
and these are the words
the words from those
pages
the butterfly
holds up to me
poem by Raj Arumugam

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The gleam in their eyes telegraphs only too clearly that they are hoping for a headline, which of course means something disparaging, because nothing makes such good copy as a feud.
quote by Leslie Charteris

Submitted by Lucian Velea
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All That She Wants
Inspired by the baby obsessed woman who just birth to 8 little ones.
to the tune of Ace of Base's All That She Wants
She leads a crazy life
She leads such a mixed-up life
Well she just stayed out again all night
Now a new day has just begun
She opens up her blearly eyes and thinks
Oh what a blessing it would be
Not to have to work
Just gotta go the bank again and pick up some men
Nine monthes later she'll be pumping out another eight
Just for checks and fun
She's coming to get you
All that she wants is another baby
She'll be headline news again tomorrow
'Cause all that she wants is another baby, yeah
All that she wants is another baby
It's all that she wants
It's all that she wants
All that she cares about
So if your sperm is tight and the day is right
She's the hunter
Your little swimmers are the foxes
The woman will stalk you
Even if it takes forever
Just to fulfill her bizzare obsession
Long ago to her sanity she said goodbye
Beware of what is flashing in those greedy eyes
She's coming to get you
All that she wants is another baby
She'll be headline news again tomorrow
'Cause all that she wants is another baby, yeah
All that she wants is another baby
Just one more baby, yeah
Ohhh
Ohh all that she wants is another baby (Just one more baby, yeah)
She'll be headline news again tomorrow
'Cause all that she wants is another baby (Just one more baby, yeah)
All that she wants is another baby (Just one more baby, yeah)
She'll be headline news again tomorrow
'Cause all this addicted broad wants is another baby (Just one more baby or two, yeah)
Crazy lady
It's all that she wants
Total basketcase
It's all the she lives for
All that she wants
All that she's ever lived for
Yeah
2009 Ramona Thompson
poem by Ramona Thompson

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Did You Understand It?
You've written something with several typographical errors.
And I question the correctness of your language usage.
Plus it had been written in mixed tenses.
I read it more than once.
And after the third reading it finally dawned on me,
You may have done this intentionally.
'Did you understand it?
What it was I tried to do? '
I'm not sure.
'How would you critique it? '
I don't know if I can.
'And you read it three times? '
At least.
'Why should I bother to correct it?
If 'you' read something I wrote...
THREE times?
And you have never expressed any interest before?
In anything I've ever done?
Why should I correct it?
This is the first time you and I have communicated,
In years.
Who knew...
All it took was a few errors,
To get you to give me what I have been wanting.
Here...
Read this! '
Your first and third lines rhyme.
But the rest of it...
Well,
I think this is a bunch of garbage.
'Thank you.
And all this time,
You had me believing...
You didn't care.'
poem by Lawrence S. Pertillar

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For Max And Sally
The fly was in the belly yes,
and found therein a frightning mess
the fly was anxious to get out
so he flew wildly all about
the belly of the hungry frog
who sat, still, on that ancient log.
When, wise old owl came passing by
all dressed in suit and green bow tie.
She had the latest Sunday Times
and told the frog to read the rhymes
there, in the section 'Poetry'.
The frog first scratched his bright green knee
and then he told himself 'I need it',
and started chanting 'read it, read it'.
But chanting thus requires bellows
to blow and thus, imprisoned fellows
like flies or other little guys
if they're not dead yet, realise
this happy opportunity
to read the paper and be free.
So, out he went and landed on
the headline of the section Sun
the frog whose eyes at first detected
a movement, (of the just defected)
strained tired eyes and sniffed around
the fly was fearing to be found.
So, quickly he hid under 'S'
the big black letter, that the press
had printed with a lot of ink,
which also still, did have the stink
of chemicals so that the frog
who only lived there near his log
could neither smell nor see the fly
and he forgot, as time went by
all memories of flies for food
since poetry had changed his mood.
Thus you can see the usefulness
of lovely poetry, like this.
poem by Herbert Nehrlich

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I think most people read and re-read the things that they have liked. That's certainly true in my case. I re-read Pound a great deal, I re-read Williams, I re-read Thomas, I re-read the people whom I cam to love when I was at what you might call a formative stage.
quote by James Laughlin

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The Ballade Of The Average Reader
I try to touch the public taste,
For thus I earn my daily bread.
I try to write what folks will paste
In scrap books after I am dead.
By Public Craving I am led.
(I' sooth, a most despotic leader)
Yet, though I write for Tom and Ned,
I've never seen an average reader.
The Editor is good and chaste,
But says: (Above the public's head;
This is _too_ good; 'twill go to waste.
Write something commonplacer-
Ed.)
Write for the average reader, fed
By pre-digested near-food's feeder,
But though my high ideals have fled,
I've never _seen_ an average reader.
How many lines have been erased!
How many fancies have been shed!
How many failures might be traced
To this-this average-reader dread!
I've seen an average single bed;
I've seen an average garden-weeder;
I've seen an average cotton thread-
I've _never_ seen an average _reader_.
L'ENVOI
Most read of readers, if you've read
The works of any old succeeder,
You know that he, too, must have said:
'I've never seen an Average Reader.'
poem by Franklin P. Adams

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Writings to read stand
Poems are written to read or sing
Plays are written to read or act.
Anything written to read leaves
The readers free with their imagination.
07.11.2007.
poem by Rm. Shanmugam Chettiar

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I don't read anything anymore. I don't have the eyesight. I read my own copy, that's all. I think I've read everything that's worth reading.
quote by John Gould

Submitted by Lucian Velea
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Average Guy
I aint no christian or no born again saint
I aint no cowboy or marxist d.a.
I aint no criminal or reverend cripple from the right
I am just your average guy, trying to do whats right
Im just your average guy
An average guy
I am just your average guy
Im just an average guy
Average guy, Im just your average guy
Im average looking and Im average inside
Im an average lover and I live in an average place
You wouldnt know me if you met me face to face
Im just your average guy
Average guy
Average guy
Im just an average guy
I worry about money and taxes and such
I worry that my livers big and it hurts to the touch
I worry about my health and bowels
And the crime waves in the street
Im really just your average guy
Trying to stand on his own two feet
Im just your average guy
Im just your average guy
Im just your average guy
Average guy
Average looks, average taste
Average height, an average waist
Average in everything I do
My temperature is 98.2
Im just your average guy
An average guy
Average guy
Im just an average guy
Average guy
Im just your average guy
Im just your average guy
Im just your average guy
Average
song performed by by Lou Reed

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Why don't you put that in the headline: 'He Only Did Three With Doris!' Set a lot of people straight.
quote by Rock Hudson

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I Would Like It Better If
If I wrote to be liked,
I would not be read.
And I do like that some read,
What I write!
But I would like it better,
If I was fed...
By what it is I've said that is written...
And read by those who read what I wrote!
Finding a nibble to afford,
Liked And nourishes...
To feed the reader something read,
Coming from this writer's head!
poem by Lawrence S. Pertillar

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