The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.
quote by John C. Crosby
Submitted by Lucian Velea
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Related quotes
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
quote by Bill Cosby
Submitted by Lucian Velea
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
quote by David Ogilvy
Submitted by Lucian Velea
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Concrete Forest
Gang banging
Street banging
Concrete Forest—
People dying
Children crying
Bullets flying
No remorse for the fallen—
Crack smoking
Prostitute selling
Cops stinging
Benefactors of trouble times—
Blood
Guts—inside body parts
Cultivate the Concrete Forest—
I see a mother kneeling
A priest praying
A child victimize—a father convicted
All within the Concrete Forest—
Sirens blowing
Lights flashing
Someone else dying
In the Concrete Forest—
Mercy on us
Compassion for us
Deliver us
From the Concrete Forest—
Restore our hope
Destroy the trepidation
Breathe life back into Concrete Forest—
It is time to go
My time is gone
My nightmares—relinquished
Within the Concrete Forest—
No more worrisome days
No more stressful nights
Freedom has come to me
In the Concrete Forest—
My freedom is now
Your comes later
But, not in this Concrete Forest—
Written by
Gregory E Upshaw
poem by Gregory Upshaw
Submitted by Poetry Lover
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This concrete city
infects the sky...turning it
into concrete too.
Concrete sun and concrete rain.
Concrete humans... cry...real tears
tanka by Dónall Dempsey
Submitted by Poetry Lover
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Fundamental of Liar Chapter CV: Later
A magic word to stop a whining child
A lazy word to avoid problem
A vague word to cover our fear
A determined word to achieve our dream
A distant word to hang the commitment
A teaser word to hint surprise
A playful word to tease the loser
A promise word to fire revenge
A threatening word to doom the enemy
poem by Maria Sudibyo
Submitted by Poetry Lover
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A Place To Sit
Smoochers and snoggers, and resting joggers
all seem to stop at this concrete bench.
Ramblers and walkers, and street hawkers
all seem to stop at this concrete bench.
Mini’s and Roller’s, and lady strollers
all seem to stop at this concrete bench.
Old folk and young folk, and dogs with no folk
all seem to stop at this concrete bench.
Market traders and cavers, and money savers
all seem to stop at this concrete bench.
Children that play who meet everyday
all seem to stop at this concrete bench.
Students and teachers, and lay preachers
all seem to stop at this concrete bench.
Loose women and boys the ‘for sale’ toys
all seem to stop at this concrete bench.
Addicts and dealers, and police squealers
all seem to stop at this concrete bench.
Dogs out for a pee who can’t find a tree
all seem to stop at this concrete bench.
Drunks in the night who like to fight
all seem to stop at this concrete bench.
Spray painters and doodlers, and bench abusers
all seem to stop at this concrete bench.
Vandals and hooligans, and booted ruffians
all seem to stop at this concrete bench.
Demolishers and breakers, and obliterators
never stopped until they destroyed this concrete bench.
poem by Orlando Belo
Submitted by Poetry Lover
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The primary distinction of the artist is that he must actively cultivate that state which most men, necessarily, must avoid; the state of being alone.
quote by James Baldwin
Submitted by Lucian Velea
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For though we often need to be restored to the small, concrete, limited, and certain, we as often need to be reminded of the large, vague, unlimited, unknown.
quote by A.R. Ammons
Submitted by Lucian Velea
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Plastic & Concrete
Plastic & concrete, baby
These are the facts of life
I 'm a nightmare child
Stuck on my own knife
I' m glad my mother loved me
I' m sick & paranoid
The hotel generater
Hums into the void
Of plastic & concrete
Plastic & concrete, baby
I gotta learn to slow down
Somethin new from chemistry
Is jackin my brain around
I have got the plastic
And i have got the stone
Out there in the suburbs
I learned to be alone
In plastic & concrete
Plastic & concrete sandwich
You 'd like to eat me, but
Later you 'll reiect me
I' m too much to bite off
The salad on my outside
Is made of suicide
The guy who squirts my mayonnaise
Is on a one-way ride
In plastic & concrete
Plastic & concrete
song performed by by Iggy Pop
Submitted by Lucian Velea
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Plastic Concrete
Plastic & concrete, baby
These are the facts of life
I m a nightmare child
Stuck on my own knife
I m glad my mother loved me
I m sick & paranoid
The hotel generater
Hums into the void
Of plastic & concrete
Plastic & concrete, baby
I gotta learn to slow down
Somethin new from chemistry
Is jackin my brain around
I have got the plastic
And I have got the stone
Out there in the suburbs
I learned to be alone
In plastic & concrete
Plastic & concrete sandwich
You d like to eat me, but
Later you ll reiect me
I m too much to bite off
The salad on my outside
Is made of suicide
The guy who squirts my mayonnaise
Is on a one-way ride
In plastic & concrete
Plastic & concrete
song performed by by Iggy Pop
Submitted by Lucian Velea
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Vagueness: The Letter
I was angry
and high.
anger is always high.
-When I brake all my rules and standards.-
I wrote
a vague
letter
to Eileen,
i was vague,
my anger was vague,
as well as the words,
the comma, and the vague spacing between the dots.
I should be simple
in writing
all my letters to her.
the vagueness should be left to the ink.
poem by Atef Ayadi
Submitted by Poetry Lover
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Forgotten Fertility Myth
Pranab k c
27/06/2011
a deep depression
carries monsoon again
its raining
five days at a stretch
day and night
she is wet
her chastity
waiting to be ploughed
soil so soft
to be mould in creation
plough hard
my peasant friend
pour dropp to form seed
your personal rain
would make her corny
every dream
of your personal cloud
would make her smile festive
fertile soil seeks seedling
cultivate you the peasant
cultivate hard
cultivate with care
cultivate with unending passion
She waits to bear all the pain
for a pleasure of exposing a life again
poem by Pranab K. Chakraborty
Submitted by Poetry Lover
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Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
quote by Pope John Paul II
Submitted by Lucian Velea
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Concrete Girl
Bleeding thoughts.
Cracking boulder.
Don't fall over.
Fake your laughter.
Burn the tear.
Sing it louder.
Twist and shout.
Way up here,
We stand on shoulders,
Growing colder.
Laugh or cry.
I won't mind.
Sing it louder.
Twist and shout.
Immovable shadows.
The concrete girl.
They'll rock your world to nothing.
And they're swimming around again, again.
And they're swimming around
The concrete girl.
Catch your breath like a four-leaf clover.
Hand it over.
Scream to no one.
Take your time.
Sing it louder.
Twist and shout.
Nothing to run from is worse than something,
And all your fears of nothing.
And they're swimming around again, again.
And they're swimming around
The concrete girl.
Concrete girl, don't fall down
In this broken world around you.
Concrete girl, don't fall down.
Don't fall down, my concrete girl.
Don't stop thinking.
Don't stop feeling now.
One step away from where we were,
And one step back to nothing.
And we're standing on top of our hopes and fears,
And we're fighting for words now, concrete girl.
And we're swimming around again, again.
And we're swimming around now,
Concrete girl.
Concrete girl, don't fall down in this broken world around you.
Concrete girl, don't fall down.
Don't fall down, my concrete girl.
Concrete girl, don't fall down in this concrete world around you.
Concrete girl, don't fall down.
Don't break down, my concrete girl.
song performed by by Switchfoot
Submitted by Lucian Velea
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There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl Sagan in Contact
Submitted by Catalin Popescu
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
quote by Jef I. Richards
Submitted by Lucian Velea
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
quote by Jef I. Richards
Submitted by Lucian Velea
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Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
quote by Bob Filner
Submitted by Lucian Velea
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Sehnsucht
Whence are ye, vague desires,
Which carry men along,
However proud and strong;
Which, having ruled to-day,
To-morrow pass away?
Whence are ye, vague desires?
Whence are ye?
Which women, yielding to,
Find still so good and true;
So true, so good to-day,
To-morrow gone away.
Whence are ye, vague desires?
Whence are ye?
From seats of bliss above,
Where angels sing of love;
From subtle airs around,
Or from the vulgar ground,
Whence are ye, vague desires?
Whence are ye?
A message from the blest,
Or bodily unrest;
A call to heavenly good,
A fever in the blood
What are ye, vague desires?
What are ye?
Which men who know you best
Are proof against the least,
And rushing on to-day,
To-morrow cast away.
What are ye, vague desires?
What are ye?
Which women, ever new,
Still warned, surrender to;
Adored with you to-day,
Then cast with you away,
What are ye, vague desires?
What are ye?
Which unto boyhood’s heart
The force of man impart,
And pass, and leave it cold,
And prematurely old,
What are ye, vague desires?
What are ye?
Which, tremblingly confest,
Pour in the young girl’s breast
Joy, joy, the like is none,
And leave her then undone,
What are ye, vague desires?
What are ye?
Ah yet! though man be marred,
Ignoble made, and hard;
Though broken women lie
In anguish down to die;
Ah yet! ye vague desires,
Ah yet!
By Him who gave you birth,
And blended you with earth,
Was some good end designed
For man and womankind;
Ah yet! ye vague desires,
Ah yet!
The petals of to-day,
To-morrow fallen away,
Shall something leave instead,
To live when they are dead;
When you, ye vague desires,
Have vanished;
A something to survive,
Of you though it derive
Apparent earthly birth,
But of far other worth
Than you, ye vague desires,
Than you.
poem by Arthur Hugh Clough
Submitted by Veronica Serbanoiu
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
quote by David Riesman
Submitted by Lucian Velea
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