If Wrong Relationships Have Been Established

If one is going to market and sell a product,
It would behoove them to know something about it.
And the demographic of expected clientele.

Erecting a building and slapping on it a name,
Without having the expertise that is claimed...
Is not conducive to obtaining success.

Especially...
If wrong relationships have been established,
With those who know absolutely nothing,
About the business or its process.