I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the...

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

quote by David Ogilvy
Submitted by Lucian Velea
Vote! | Copy!