The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result fr...

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

quote by Marshall McLuhan
Submitted by Lucian Velea
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