What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competit...

What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors

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