Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values.

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Artificial Light

Slow dancing in a disco,
Standing underneath the light show,
Illuminated by the artificial light.
I disbelieved it at first sight,
I couldnt tell if she was black or white,
It didnt matter in the artificial light,
Artificial light.
Artificial light.
Artificial light.
Artificial light.
First time I saw her she was easy to know,
She had nothing to hide, she put it all out to show.
She didnt cover up or try to conceal,
I knew the way that she felt cause her expression was real.
She didnt cover up the inside,
She showed it all on the outside,
Stark naked in the artificial light.
Everybody gotta learn to relax,
To be yourself you have to put on an act.
Get together in the artificial light.
And if I saw her in the light of day,
I wouldnt know what to say, I wouldnt know what had happened.
I only wanna know a world below,
Where we can be ourselves beneath an artificial glow.
And if youre scared what your friendll say,
And youre embarrassed by the light of day,
Get together in the artificial light.
Everybody let yourself go,
Everybody to a floor show,
Get together in the artificial light.
Artificial light,
Artificial light,
Artificial light,
Artificial light.

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To me, length is an artificial and arbitrary factor in a film.

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No Values / No More Lonely Nights

I hear them telling me that you're selling off the furniture
And even keep my personalized autographs
You might as well go all the way and sell your granny to the zoo
And while you're at it, may I go to my psychiatrist ?
He's making money out of making me laugh
But I don't mind , I wish that I could say the same about you
It seems to me that you've still got no values
Oh you know you're not so hot, no values
And I'll be glad if you went away again
No values . . . no values . . . no values at all
The city shark is at the dark and of the alleyway
You pays your money and you takes your choice
The artful dodger says he wants to pick a pocket or two
But you, you've taken up a place in high society
A personal friend of messrs rolls and royce
Got them all convinced that everything you say to them is true
It seems to me that you've still got no values
Oh you know you're not so hot, no values
You know you've got a lot, but no values
And I'd be glad if you went away again
No values . . . no values . . . no values at all
I like your wife's smile, I like her car
If I had your lifestyle, I wouldn't go far wrong
On the waters of life you row your boat
Into the strongest tide that you can find
On the darkest of nights we were two of a kind
We went through it all before the tide went out
And left us stranded on the shore
How was I to know
How was I to know
Well you ain't got no values
You know you think you're hot, no values
You know you've got a lot, but no values
And I'd be glad if you went away again
No values . . . no values . . . no values at all

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Nothing About This Is Sacred

Building to establish such pious pillars,
On foundations of deception...
Eventually causes them to sink.
Eventually causes them to stink!
With the revealing of concealed evils.

And confessions of digressions.
Affirming corrupted mentalities,
Bleeding beliefs.
In a public meltdown of grieving sorrow.

Justifying the misguiding of dissentions.
That exposes a truth undenied!
Shining with a light,
On those darkened by lies.
All of their lives.

Values and perceptions of them...
Become as hollowed as ceremonial pomp.
With a craze that rages intensely.

And people begin to realize the reeking.
Nothing about this can be kept sacred.
Since nothing about it ever was.
And this is now naked.
Bare and painful.

It was just a depiction,
Of a nonfiction...
To exist and manipulate with persistence.
And difficult to sustain a maintaining,
That drains all of sensibility.

'I am nothing?
And you are comparing this to what? '

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Artifical Man

Scene: After his capture, Flash is taken to a secret hideout to have
his brain cleansed, and his mind conditioned.
Flash, Mr. Black and the Mad Scientist sing:
Flash: I can't believe it's happening
I just want to stay the way that I am.
I don't want to live a lie in an artificial world.
Mr Black: Let's build an antiseptic world,
Full of artificial people.
Cure all diseases, conquer pain
And monitor the human brain,
And see what thoughts you're thinking.
Observe your feelings,
Secret fears,
Controlling everything you say and do
And we will build a master race
To live within our artificial world.
Tell it to the people all across the land,
We're going to build an artificial man
With the physique of a Tarzan
And the profile of a Cary Grant,
A superior being
Totally made by hand.
Throw out imperfection,
Mould you section by section,
Gonna make you the ultimate creation.
Flash: I can visualise the day
When the world will be controlled by artificial people,
But I don't want to live a lie in an artificial world.
Mr Black: Tell the world that we finally did it,
Made a man that's totally programmed,
Preconditioned thoughts and emotions,
Push-button artificial man.
Did you ever want to live forever?
Well here's your chance to be a total automaton
'Cos we've improved on God's creation
An outdated homo sapien.
Make you taller if you want it
Make your hair grow longer if you need it.
If it doesn't exist then I guess we can breed it.
There'll be no disagreements,
We'll dedicate our lives to achievements,
And organise your life and keep it totally planned.
Flas

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Artificial Things (Sextuple Senryu)

Artificial breaths,
Like mimicking feelings of
Love with empty souls,

Artificial love,
Like sex mimics of drugged, raped
Girls, being in chains,

Artificial sex,
Like mimicking life in the
Dolls for making love,

Artificial life,
Like raping dead women to
Sate sadistic needs,

Artificial need,
Like rape mimics during sex
For excitation

And excitations,
Like artificial breaths for
Necrophiliacs.

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Investments

Who is paying the price for the debt we rack up?
We all do.
Time is the currency of life.
Invest your time in what you want to grow.
When you invest money, you make more money.
If you invest in war, then you will have many battles.
If you invest in hatred, then hatred shall multiply.
If you invest in love then love will grow.
Every investment is a risk
If you do not risk, then you do not see your investment grow.
Nobody is broke,
But we are all broken.
You can only spend each second once.
Once it is all spent, we leave our inheritance to our children.
What do I want to leave to my children?
For the sake of themselves and their children?
If we invest in love,
We invest in our children.
We are responsible for our own bank accounts,
But also for theirs.
They will learn how to invest from us.
Love is the greatest risk.
But it offers the greatest of rewards.

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What is the possible benefit? Can this material save lives? Can it improve the quality of life in Iraq? Can it tend to shape our perceptions of how war should and should not be conducted? Can it shape our perceptions of who should be conducting war and in what manner? And the answer to that is a clear yes.

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Aberkah

British beauty!
The artificial moon,
The artificial spoon,
The artificial sun,
The artificial gun,
The artificial stars,
The artificial tars! !

Bun, dun, fun, run, pun;
But, with mercy and peace.
Buy, but, burr, bury, bun;
Under the shades of love!
And, it is no secret to all;
But, do make love with the only one you love.

Aberkah, era, ear, bear, bare, hear, are, he, bark, ark!
Near, the surface;
Like a fair trial,
But, you are very young at your age!
And, you need someone to guide you on;
However, your mind is miles ahead of you.

Encourage,
To buy and to bury it;
But, do have a blessed day! !
In the land of your muse with mercy and peace,
And like a Professor and his students.

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Artificial Man

Scene: after his capture, flash is taken to a secret hideout to have
His brain cleansed, and his mind conditioned.
Flash, mr. black and the mad scientist sing:
Flash: I cant believe its happening
I just want to stay the way that I am.
I dont want to live a lie in an artificial world.
Mr black: lets build an antiseptic world,
Full of artificial people.
Cure all diseases, conquer pain
And monitor the human brain,
And see what thoughts youre thinking.
Observe your feelings,
Secret fears,
Controlling everything you say and do
And we will build a master race
To live within our artificial world.
Tell it to the people all across the land,
Were going to build an artificial man
With the physique of a tarzan
And the profile of a cary grant,
A superior being
Totally made by hand.
Throw out imperfection,
Mould you section by section,
Gonna make you the ultimate creation.
Flash: I can visualise the day
When the world will be controlled by artificial people,
But I dont want to live a lie in an artificial world.
Mr black: tell the world that we finally did it,
Made a man thats totally programmed,
Preconditioned thoughts and emotions,
Push-button artificial man.
Did you ever want to live forever?
Well heres your chance to be a total automaton
cos weve improved on gods creation
An outdated homo sapien.
Make you taller if you want it
Make your hair grow longer if you need it.
If it doesnt exist then I guess we can breed it.
Therell be no disagreements,
Well dedicate our lives to achievements,
And organise your life and keep it totally planned.
Flash: I can visualise the day
When the world will be controlled by artificial people,
But I dont want to live a lie in an artificial world.
Mr black tell the world we finally did it.
& mad modified the population,
Scientist:put your senses and your mind
Under constant observation
Even when youre dreaming.
Replaced your nose, heart and lungs,
So shake me with your artificial hand.
We went and built a master race
To live within our artificial world.

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No Values

I hear them telling me that youre selling off the furniture
And even keep my personalized autographs
You might as well go all the way and sell your granny to the zoo
And while youre at it, may I go to my psychiatrist ?
Hes making money out of making me laugh
But I dont mind , I wish that I could say the same about you
It seems to me that youve still got no values
Oh you know youre not so hot, no values
And Ill be glad if you went away again
No values . . . no values . . . no values at all
The city shark is at the dark and of the alleyway
You pays your money and you takes your choice
The artful dodger says he wants to pick a pocket or two
But you, youve taken up a place in high society
A personal friend of messrs rolls and royce
Got them all convinced that everything you say to them is true
It seems to me that youve still got no values
Oh you know youre not so hot, no values
You know youve got a lot, but no values
And Id be glad if you went away again
No values . . . no values . . . no values at all
I like your wifes smile, I like her car
If I had your lifestyle, I wouldnt go far wrong
On the waters of life you row your boat
Into the strongest tide that you can find
On the darkest of nights we were two of a kind
We went through it all before the tide went out
And left us stranded on the shore
How was I to know
How was I to know
Well you aint got no values
You know you think youre hot, no values
You know youve got a lot, but no values
And Id be glad if you went away again
No values . . . no values . . . no values at all

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I urge the Bush Administration to rethink its priorities. We can't talk about community values without being prepared to invest in those very same communities.

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If The Surface For Them Did Not Exist

If the surface didn't exist,
Many wouldn't have a thought to cling to.
Many wouldn't know,
Which gossip heard was true.
If the surface for them did not exist.

If the surface didn't exist,
The many dependent on having lives not their own...
Would be lost without being told what to do.
Many absolutely would not have a clue...
How to find their way around,
Without following in someone's footsteps.
If the surface they sniffed did not exist.

And if the surface for them did not exist...
They would not be able to sit alone,
Doing something completely on their own...
And appreciating life,
With the minding of their own business.
If...
The surface for many did not exist,
It would be taumatic for them to seek a thought process.
Many would not know where or how to begin.

So many are accustomed to living lives that are shallow.
With an ability only to identify with that...
Which is supplied and arrives to them surfacely.
Even a dog sniffing tries to find a place to bury a bone.
And doing that alone.

poem by Lawrence S. PertillarReport problemRelated quotes
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Riding On My Back!

I don't concern myself
With your perceptions
Of my point of view!
There is not a pair of shoes
I wear
That you have worn.
And not one look of disgust,
Have you received
From those I distrust,
That you have shared!
Do you believe my existence
Relies on your assistance?
You are riding on 'my' back!
And that seems to have been
Your only objective!
If I did not exist...
Would you have any other interests at all?
Would your life be as fulfilling as mine?
If I did not exist...
Who would you then find offensive?
Or could you live your life,
Without the need of comparisons?

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The artificial and the real

In this world, the artificial and the
Real mix, and sometimes it is hard
To distinguish one from the other,

So here is the gauge:

The artificial man does not bleed,
The real man does,
The real man is not afraid to love,
The artificial does not

The real flower has a dew and
Can be torn apart and gives off a scent
The artificial flower gives a blank
Stare at you
And there is no question thrown
Away

The plastic, the wax, the foam,
The flesh, the blood, the sweat,

The dust, the stiffness, the wires
The feeling, the softness, the veins


But you must beware, I may feel you
And you may feel me, but I can still

Be not real, but artificial in some subtle
Sense, in some secret ways, so what is

The real gauge this time? It is just you,
Be real yourself, and let them be, whatever.

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Further-more, partisan attachments powerfully shape political perceptions, beliefs and values, and incumbents enjoy advantages well beyond the way in which their districts are configured.

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Before The Making of a Dollar

Standards valued today,
And what they 'should' be...
Have definitely changed,
From what those same values...
Applied yesterday.
Had been and use to be.

And in 'those' days...
A having of dignity and pride,
Was shown and not denied.
And depending on who you are...
A pride taken in oneself,
Will be labelled conceit and arrogance.
Again...
This depends one how one is depicted.
And 'what' one represents.

To emphasis those values...
Only when they seem to be demeaned,
By a targeted class of people hip hopping on the scene...
Society chooses to belittle and disrespect.
With a media microscoping to defame and diminish.

However...
Those same values are not kept,
When addressing those who believe they are above others...
When marketing their disgrace,
To advertise high on billboards, movies...
And other 'money grabbing' ways up in everyone's face.

Standards valued today,
And what they 'should' be...
Have definitely changed,
From what those same values...
Applied yesterday.
Had been and use to be.
Before the making of a dollar,
Replaced the making of quality human beings.

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Daring To Be Self Righteous

Wouldn't it be great,
If our moods and values...
Had standards that were consistent?
And we weren't judging the depth taken,
Of someone's moral fiber dipped in decadence.
From a point of view that criticizes,
While we live our own hypocritical lives...
Daring to be self righteous,
As we all continue to patronize the height of sleaze.
And doing our best to climb that ladder with ease.
With a feeling to be entitled.

Wouldn't it be great,
If our moods and values...
Had standards that were consistent?
Although when publicized publicly...
There is a need instantly to defend a discipline,
That does not exist.
And when someone admits to us what we can kiss,
Immediately we become appalled.
With a wish to censor the innocence of 'children'...
Who are directly marketed to be as filthy as possible,
With the consent of all claiming to be 'trendy' and progressive.

Wouldn't it be great,
If our moods and values...
Had standards that were consistent?
And there was a benefit to our pretentions,
That were not so obviously seen cracking at the seams.
And our motives were not so obviously confused,
With a making of sense that today is nonexistent.

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From the subtle to the extreme, our culture and our values are under unrelenting attack from the media.

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If we are to achieve a richer culture, rich in contrasting values, we must recognize the whole gamut of human potentialities, and so weave a less arbitrary social fabric, one in which each diverse human gift will find a fitting place.

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