<div style="background:#fff;border:#bbb dashed 1px;padding:5px"><a href="http://en.citatepedia.ro/comments.php?id=228106" style="color:#000;text-decoration:none">It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.<br><br /></a>quote by <a href="http://en.citatepedia.ro/by.php?a=William+Bernbach">William Bernbach</a><div class=q> <img src="https://www.citatepedia.ro/g/32share.png" style="float:left" alt="Share"> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=citatepedia" async="async"></script><div style="display:inline-block" class="addthis_sharing_toolbox" data-url="http://en.citatepedia.ro/comments.php?id=228106" data-title="William Bernbach" data-description="It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student..."></div> </div> </div>

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