John Wanamaker

I know half the money I spend on advertising is wasted, but I can never find out which half.

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People who cannot find time for recreation are obliged sooner or later to find time for illness.

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It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.

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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

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